Don't give these companies your XMAS dollar this year!

*Trigger warning* Child sexual abuse

Recently we launched a campaign to get SHEIN to dump g-strings for toddlers and 'squishy' penis toys. SHEIN quietly removed the products from their website. Now we are asking SHEIN to clean up their site and remove all harmful sexy 'schoolgirl' outfits.

I'm 59. My school friends and I were constantly sexually harassed and groped on public transport whilst dressed in school uniform from around 12 yrs old. It was so frequent we saw it as part of being female. It was deeply humiliating and scary - too scary to make a loud fuss

— Adult Human HAG (@AdultHumanFem57) July 20, 2023

After just 5 days of campaigning by our supporters, online shopping giant SHEIN has removed a range of g-strings for girls and a miniature penis shaped ‘squishy’ toy.

SHEIN clothing, toys sexualise kids

It’s that time of year again! Every year in the lead up to Christmas we release our Crossed Off list – an annual blacklist of corporate offenders who objectify women and sexualise girls for profit.

These companies - some we’ve been exposing for years - continue to flog their sexist and harmful products and services and refuse to change their unethical behaviour. That’s why we’re asking our supporters to once again vote with your wallets and send the message: sexploitation doesn’t sell.

Boycotting the companies below will also demonstrate you care about Corporate Social Responsibility and choose to spend your Christmas dollars ethically. And see below for companies you can spend your money with in good conscience!

Costumes make life harder for girls

*Content warning

Exposing corporates profiting from child exploitation

September 4-10 is National Child Protection Week. The theme is 'Every child, in every community, needs a fair go'.

Read on to learn more about what we're doing to combat sexual abuse and exploitation of children, and to give children a 'fair go'.

Brand 'kidfluencers' at risk of sexual exploitation

Shopping giant in our sights for objectifying women + sexualising girls

This month Ad Standards upheld complaints against online fashion giant SHEIN. It was the first time the China-based company - reportedly worth $30 billion - has come under the complaint-handling body’s scrutiny.