Guest post from Collett Smart, as published on The Tween Factor.

Students and school staff really enjoy the vibe that a fresh school year provides. New friendships, new uniforms, new teachers, new opportunities! So you would be forgiven for thinking that this sign was advertising back to school stock at a news agency!

As staff and children all over the country came to the end of their Christmas holiday break and began preparing to return to school this month, an adult shop called Love Play in Barkly street, St Kilda chose to warp this period by encouraging school themed fantasies of sex with minors.