'We cannot end violence against women without addressing the cultural drivers which normalise and fuel it.'

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November 25 is International Day for the Elimination of Violence Against Women. It marks the first of 16 days of activism to raise awareness about male violence against women and amplify the global call to end it.

In our decade of work to end sexual exploitation we’ve repeatedly highlighted the links between a culture which glamourises violence against women - in advertising, marketing, products, music and film - and societal attitudes which tolerate it. We cannot end violence against women without addressing the cultural drivers which normalise and fuel it.

*Content warning- extreme sexual violence*