“What’s ‘Kinkmas’, Mummy?” This is the kind of question parents might be fielding from their young children in family shopping centres this Christmas, thanks to Honey Birdette’s BDSM-themed shopfront advertising.

When adults deliberately expose children to adult, sexualised and pornographic content, this is known as grooming. Honey Birdette’s grooming of children is made possible through the collaboration and support of the shopping centres that host them.

Since the beginning of our movement, we’ve been calling out the sexualisation and objectification of women and girls. We’ve argued that sexualising, objectifying and porn-themed representations of women – particularly when they are normalised, unremarkable and make up the backdrop to our lives – shape attitudes towards women. Essentially, when women are portrayed as sexual objects existing for men’s sexual entertainment and use, this has real-world consequences for women and girls.

Shopping centres trade women's + kids' safety for porn company profits

In 2017, Westfield told us they "heard" our objections to sex shop Honey Birdette's floor-to-ceiling, objectifying, porn themed Santa ads displayed in their family malls.

Exposing corporates profiting from child exploitation

September 4-10 is National Child Protection Week. The theme is 'Every child, in every community, needs a fair go'.

Read on to learn more about what we're doing to combat sexual abuse and exploitation of children, and to give children a 'fair go'.

Westfield-based sex shop chain racks up 50th violation

Named 'champions for women' host BDSM-strangulation ads in their malls

'Choking is sexy, women love to be choked'. That's the message Honey Birdette is broadcasting to all-ages audiences in shop windows across the country.

So-called ‘Male Champions of Change’ shopping centre CEOs facilitating objectification of women in sport while claiming to ‘stamp out sexism’

Revised ad Code of Ethics fails to bring repeat offender Honey Birdette into line

Billionaire business mogul Brett Blundy’s sex shop brand Honey Birdette has served up another round of porn-themed ads in family-friendly shopping centres around the country. As in previous campaigns, the floor-to-ceiling ads are sexualised and sexist: near-naked women reduced to body parts, undressed (bar a few straps and the odd transparent-mesh panel) and posed - legs spread and vulvas on show - for the male gaze. 

They don’t deserve your Christmas dollar: Give these companies a miss this year!