Following calls for BP service stations to stop profiting from sexist magazines, sexualising teen girls and encouraging sexual harassment, the service station chain has announced these magazines will no longer be sold in 350 of its company owned stores.

We were recently contacted by a small, anonymous and dedicated group tackling image based abuse. This guest blog post is written by one of their members to help shed light on the insidious world of non-consensual sharing of sexualised images on the internet. 

Guest blog post by the Truffle Hunters

When the smartphone was launched about ten years ago, some schools saw the danger straight away and banned such devices in schools. Others allowed students to wear their sports gear to school on sport days, in order not to be changing close to a trigger-happy ‘friend’. In other environments, separated couples found themselves at war over ‘Who Kept Which Photos’’ and the dark bi-product was image-based abuse, more commonly known as revenge porn. 

Thus, revenge porn became a ‘thing’. Kids taking sexualised pics of other kids without their consent in order to harass them online and share the visual spoils. Adults taking shots of partners in bathers and sharing on social media without permission. Partners posting naked pictures from a ‘fun’ session that was always meant to be ‘just between us’.

The landscape has changed, and the new image-based abuse sites don’t always contain naked pictures. Some contain fully-clothed images of women and girls, and let the captions do the talking. 

“Check this fat slut.  What would you do with her?!  PM me with suggestions.” 

“Rate my hot wife and her friends from 1-5 stars.”

“I love dance classes.  Check the new leotards on my dau and her friends…”

"Looking for cam or mic comments abouts my dau."

"Looking for chat with guys who'd fu*k this fat slut."

"New dance costumes on my dau and her friends. Don't you just love tiny titties?"

"DWM looking for no-limits taboo chat." (Divorced White Male)

"Camel toe fan seeks pic swap."

"NY state guys seeking yng fans."

"48(m)bipervforUSphonechat about my fat slut colleagues. This redhead's now a lez. Group fuck anyone?"

"Timid boi for no-limits older"

"Bi panty slut sharing pics. PM for private room."

These are actual phrases which have been used to encourage commentary on wives, ex’s, girlfriends, daughters, nieces and colleagues.  

The sad fact is that around the world, many thousands of men, often on a daily basis, are sharing photographs of their female relatives and friends, without their knowledge. The internet makes it so easy.

Meet the Truffle Hunters. They hunt nasty people online. Truffles are dark and hide underground. Metaphor established. It’s also an easier name to use with police, IT people, etc. ‘Troll Hunters’ has already been used.

This group started as a duo in the early-90s, when the Net was a new and wonderful thing that would allow communication and understanding like never before. One of the founders, *Chris, discovered that a colleague had been stopped after an overseas trip with some questionable images of children in his possession. He was charged with possession of suspicious magazines containing images of girls of unclear age but got off. A few weeks later, he started bragging in the office about being accepted as a trainee scout master. After a brief morning coffee chat with concerned female colleagues, Chris called the scout movement from a payphone, and reported the trainee who appeared to be getting ready to groom young boys.

Cut to 1996 and a new type of website emerged: The Chatroom. One of the first worldwide adult chatrooms was Bianca’s Smut Shack. Bored, and needing a laugh, Chris’ colleague *James started chatting online to people from around the globe. James found to his amazement that many of them posted porn images from other sites, which encouraged others to pile on more porn, engage in commentary and compare professional porn performers with wives, girlfriends and colleagues. 

Guys started turning up at Bianca’s Smut Shack. Guys who would not always post pics, but make comments about females in their lives, encouraging other men to comment. One guy turned out to be in the same Australian city as James. He was also keen to engage in conversation, about his wife, her body, their love life, and finally, their daughter. It turned out that she was the man’s stepdaughter, however had been raised as his biological child, in order to “keep things quiet”. Her body was also discussed.

James made one of the great realisations of the internet age: that some people will happily give away details of their nearest and dearest when they are anonymously online.

So, the chat continued, and the man continued to happily talk about his wife and stepdaughter.

Over the course of several weeks, he gave away his occupation (metallurgy), email address, city of origin, PO Box number, Asian work trips, daughter’s name, school and description. He was then easy to trace and a full profile was jotted down by James. After a chat with a colleague who had founded one of the first cyber-security degrees, James decided it was time to stop the potential abuser in his tracks.

How to do this?  

An email was sent to him the following week:  

“You have been part of a university cyber-security investigation for the past four months.  Your chats have been watched on a large screen. Please stop making crude comments about your daughter (name) and your wife. You should know better. If this happens again, we will contact the police.” 

He was not seen again. 

Over the next two decades Chris and James met five more kindred spirits, and the group widened into a network of seven, spread across Australia. They are made up of teachers, psychologists and parents. All have seen the effects of sexual abuse at school and in other workplaces. All are motivated by the ‘Ones They Couldn’t Save’. They communicate by secure email, and have their own ‘territory’ to patrol. These territories comprise chat rooms, Facebook, Appear.In.com, and other sites useful to pedophiles and sexual abusers.

One of the most notorious chatrooms is Chatropolis. It has supposedly been around since the early 90s, and contains over 25 rooms. Each is named with a different “theme”. Pics are shared, comments sought, and suggestive comments made. Most photos are not hard to trace. However, some are, and are stored on sites where they auto-delete after 24 hours. While Chatropolis has some rules on its front page concerning what can and can’t be posted, most have been broken on a regular basis. The site regularly has revenge porn photos, and occasionally child exploitation material.

Fortunately there are other groups around the world who do this type of work. Some invite a suspected offender to a public place to meet the person they think they have groomed, and publicly humiliate them. Some notify the workplace, as this has been found to be very effective.

The Truffle Hunters have a simple code: 

•      Spot the abusive person
•      Engage them in chat
•      See what information they will freely give
•      Find as much as possible
•      Try to identify the victim AND offender
•      Report back to the group with a request for official ‘file status’
•      All members investigate
•      Spouse, workplace or police are notified
•      Sometimes the offender is notified that they have been tracked
•      Close file 

This work has continued for two decades and shows no sign of being less important. 

Recent cases include:

• Man from Melbourne who urged chatters to ‘wank-over-my-oz-wife’, complete with photos of her by the pool, unwrapping Christmas gifts, dining in a restaurant.
• Man from Sydney who urged chatters to comment about his ‘German MILF wife’.  This was one of the most chilling cases. The man posted photos of his wife in a variety of social settings, in a variety of clothing.  He was so fulsome in his description that a quick right-click and Reverse Image Search revealed the woman’s name, email address, mobile number, Facebook page (with photos of her two small daughters), and profession.  If she was complicit in his games, she could have been struck off.
• Man from the UK who tried to embarrass his ex-wife online, by giving details of her relationship, sex life and church membership, for all to see. 

And so to one of the most recent and worrying cases. “Gladiator” was a daily contributor to Chatropolis.  He posted photos of his colleagues, mostly taken from Facebook (they were friends) with a few taken at work behind their backs. Six women were talked about in the most disgusting way, for a period of six months. How they’d spurned him, how they taunted him, how one was now a lesbian….  He included photos of one woman’s two-year-old daughter in the bath. He talked of the kind of violent sexual fetishes he had for another woman.

Gladiator was very careful not to give away any identifying information about the women.  Oh, except their place of work (electrical discounter in a southern US state). Image searches, contacting the workplace, nothing gave away a name. The store never replied to emails, and the local police gave a lukewarm response.

Gladiator also had an account on XHamster, a known porn-sharing site. On this site, he put photos of himself in ladies’ underwear, along with videos. In his videos, he would cover an ipad with plastic-wrap, and masturbate over images of his co-workers, friends and niece. This is known in the trade as “tributing”.

Gladiator finally gave away one woman’s surname in a moment of extreme vitriol about his colleagues. This one slip allowed the Truffle Hunters to identify the women on social media, and warn them. ‘OMG I feel sick’ was the common response when they discovered what this man, their colleague and friend, had been doing.

The six-month operation culminated on Friday September 13. The women targeted by Gladiator were able to watch live on social media while Chris chatted with Gladiator and recalled all his victim’s names and best features. Screenshots were taken, and the police (who had known about this man for a month) were notified.

Gladiator has gone quiet, and is ‘retired’ from his Xhamster account kolnats.

Who are the victims of revenge porn? 

Largely white, middle and working class women who have been in a relationship with a man who is given to hatred and envy. Photos that are posted are highly varied, but are mostly from holidays (= bikinis), dining out, or in suddenly revealing moments. 

Also prominent are photos of girls in sports outfits, bathers, dance costumes and the like. They range in age from 7 to 18. 

This type of image based abuse, rarely contains nude images. It is the words, comments, and suggestions that are dangerous. The women are also unwittingly forced to be in company they’d rather not keep. It is often easy to track women’s identities from these images. The goal of the men posting them is to get other men to contact women at work, or on social media, in order to embarrass them.

The Truffle Hunters are just one group.

(*Names have been changed for privacy)

Collective Shout is grateful for those individuals working tirelessly behind the scenes to tackle this problem of image based abuse. But why should they have to do this in the first place? In a society that sexualisates and objectifies women and children they are reduced to ‘things’ to be used and exploited. 

Collective Shout is campaigning for a world free of sexploitation where women and girls are valued. Join us! Sign up here.

If someone has shared an intimate, nude or sexual image of you without your consent, you can take action now. Click here to visit the eSafety website for more information and support. 

See also:

‘There’s no end and no escape. You feel so, so exposed’: life as a victim of revenge porn

The sexualisation of girls for profit [UPDATED]

Angus McKay has heard your messages loud and clear. Thanks to you, all 700 7-Eleven stores have been instructed to remove pornographic Picture and People magazines from their stores. 

Listen: Melinda Tankard Reist on Sydney Live with Ben Fordham

In his reply to Collective Shout on Sep 3 7-Eleven CEO Angus McKay stated:

1. Once the nature of these magazines was brought to our attention, before your organisation contacted me, we made a stock recommendation change. I would acknowledge we should have been more across the nature of these magazines and taken action earlier. That said, once the team were made aware of the material they acted and changed our recommended range quickly.

2. I have personally written to all franchisees and store managers asking for the removal of these magazines. The note makes my, and the company’s, view on these magazines very clear.

3. Each store in our network is visited by a member of our operations team. They have been instructed to follow through on my instructions as a priority.

I have been a client of Australian Ethical for a number of years now. I made the conscious choice to switch super funds in an effort to invest more responsibly. Their website says "We invest in companies to have a positive impact on the planet, people and animals. We agitate for change and that means taking a stance." This sounded great and seemed aligned to my values.

Until I realised that Australian Ethical invested in property. And this included Lendlease Group and Stockland who facilitate Honey Birdette's harmful hyper-sexualised advertising. The very advertising I have been campaigning against for years. And just so we are clear this is the type of advertising that Honey Birdette are pushing in the public domain to our kids. This is what Lendlease Group and Stockland are facilitating. This is what Australian Ethical are investing in. This is what my superannuation is funding. 

Australian Ethical replied:

"We agree the advertising from Honey Birdette is concerning. They have breached the Australian Association of National Advertisers Code of Ethics 30 times since 2012 & shown general disregard toward compliance with the Code."

"We are engaging with Lendlease & Stocklands asking them to require Honey Birdette to comply with the Code for all advertising within their shopping centres."

"We invest in Lendlease because they develop & manage a range of properties including schools & hospitals & are considered a sector leader in sustainability. They’re also one of the few companies in the industry to target large scale urban regeneration projects."

"Like all companies Lendlease has negative impacts which we take into account in our ethics assessment. But not every negative will mean a company is automatically ruled out for investment & in some cases we can have more of an impact engaging with them."

"We exclude over 60% of the ASX top 200 companies. The word ethical doesn't mean every company we invest in is perfect (in our experience perfect companies are rare). We look at the positives and negatives to assess if a company is, overall, aligned with our Ethical Charter."

“This is a bad day for pedophiles and a victory for authorities in their fight to protect innocent children”

Classification system fails to protect women and girls: immediate action needed to stop pornification of teen girls for profit

Refuses to submit complaints re porn styled image for review

Over many years, Collective Shout has drawn attention to the problems of our self-regulated advertising system.  Recent experiences have caused us to focus on one particular stage of the complaints process: triage. At triage, the Ad Standards Community Panel Chair reviews a complaint and either dismisses it (effectively denying the complaint Panel review), or forwards it to the Panel for consideration and a ruling.  

A week after lodging complaints about Honey Birdette’s recent Janet bodysuit ads and receiving auto-reply emails confirming receipt of my complaints, I received another email from Ad Standards advising that while the images were of concern to me, the Community Panel Chair - considered that they featured “women in lingerie” and were to be of the type of ads that have been “consistently dismissed” by the Community Panel. Accordingly, complaints against the Janet bodysuit ads would not be forwarded to the Community Panel for review.

But late last year, the Ad Standards Community Panel upheld complaints against an almost identical ad, noting that:

“the sheer material of the bottom half of the bodysuit is transparent and the woman’s pubic mound is clearly visible”.

Image: (Left) 'Luna', Upheld by Ad Standards Community Panel, November 2018; (Right) ‘Janet’, Dismissed without Panel Review, July 2019

I raised this with Ad Standards and asked how the Janet bodysuit images that were stylistically identical to the Luna ad could be denied Panel review.

Another reply from Ad Standards ensued. It stated that while Ad Standards takes prior rulings into account, in the case of Janet, Luna was “not as relevant as it is a still image which allows more focus on the details of the image. In this instance the fast moving montage video does not allow for the same focus.”

The Chair decided that flashing pubic mounds displayed in a montage of images (images that are indistinguishable from one that breached Australian Association of National Advertisers Code of Ethics in November 2018) were neither “overtly sexualised”, nor did they comprise “inappropriate nudity”. In essence, they single-handedly determined that ad for the Janet bodysuit was (to use Ad Standards’ language) “appropriate for the broad audience that includes children”. 

This solo-made determination raises several questions.

• Where is the evidence that a montage doesn’t allow for the same focus as a still image?
• Does the Chair have current data on the time required to cognitively process a viewed pubic mound?
• Why were the facts that several different images were used in sequence in the Janet bodysuit ad, and that the video paused for several seconds on the final image used as grounds for denying the ad Panel review, when taken as a whole the Janet bodysuit ad gave viewers plenty of time to make out features contained within?
• Is it plausible that the bright, flashy medium and fast pace at which images were rotated heightened - not lessened - a person’s focus on the images? 
• And what about Honey Birdette’s new mode of video montage advertising, where images are shown on rotation at varying speeds?
• Will Honey Birdette ads here onwards escape Panel scrutiny because the Chair thinks that montage videos don’t allow for the same focus as still images and are therefore appropriate for viewing by an all-age audience - even if pubic mounds are visible?
• Would Luna have met the same fate had it been shown as a flashy sequence of still images rather than a single, still-shot? 

Still, the Chair rules. There’s no getting around them. So, while Ad Standards boasts a diverse Community Panel, the Panel’s value is lessened by the sheer fact that at times, members of the public are unable to access it. Do Panel members know about these cases that the Chair intercepts? Are triaged ads ever audited or given account for by other people?

And how does Ad Standards use the data on pre-Panel review dismissals? Do these numbers add to their aggregate data on compliance and help boost their defense of self-regulation?

Moreover, do I detect an air of gaslighting in Ad Standards’ correspondence? They explained that when assessing a complaint under the “Consistently Dismissed” procedure, the Chair considers what a “reasonable member of the community would take from the advertisement”. Are they insinuating that I - and other complainants who have their complaints dismissed prior to Panel Review - are not “reasonable” members of the community? This is concerning. Perhaps it’s a means of discouraging us from lodging complaints in the future? I was determined to get a proper explanation of why my complaint against Janet was denied Panel Review while complaints against Luna were upheld, so I pursued communication with Ad Standards. Our inkling is that many people simply accept the Chair’s kibosh on their complaints without rebuttal. It’s complicated enough to go through the basic complaints process. Who, especially following advice that she is out of step with “reasonable” people, wants to stick her neck out further and attempt to defend her original complaint? And if Ad Standards thought I was unreasonable last time I complained, won’t they think the same next time? Why bother lodging any more complaints? Gaslighting accomplished.

Of course, a triage process is needed. But a triage process that depends on the sensibilities of one person and that provides no avenue for challenge is neither robust nor fair. I accept Ad Standards’ assertion - the Community Panel “can’t possibly review every complaint”. Ad Standards must meter its resources. But when denial of Panel Review demonstrates arbitrariness and inconsistency, and when it is based on refutable claims, members of the public should be able to raise a challenge.

The lunacy of Luna vs Janet demonstrates the need for a new regulatory system for our ad industry - one that stops the harmful, sexploitative advertising activities of repeat offenders like Honey Birdette and protects the public from dead-end complaints processes.

Teenage staff given 'Hot Noods' t-shirts to wear