• About
    About Our Team Board Members Ambassadors Partners
  • Campaigns
    Campaigns Wins Submissions Brands
  • Join Us
    Join Us Events Positions Vacant Become a CSR Pledge Partner
  • Request a speaker
  • Resources
    Resources Parents and Carers The Research Porn harms
  • News
    News Media Releases YouTube In the Media
  • Donate
Donate

Pages tagged "Ultra Tune"


Media Release: Collective Shout releases annual XMAS blacklist of companies objectifying women for profit

Posted on News by Caitlin Roper · November 24, 2020 9:46 AM · 1 reaction
Read more

Collective Shout calls on Tennis Australia to end sexist Ultra Tune sponsorship

Posted on News by Caitlin Roper · March 26, 2020 1:59 PM

The Ultra Tune brand has become synonymous with misogyny and sexist portrayals of women in its advertising over many years. We have documented the company’s use of degrading gender stereotypes, its vilification of women resulting in multiple Ad Standards’ rulings against it and the engagement of known perpetrators of sexual assault and domestic violence in the production of its ads. 

Ultra Tune's sexist ads were broadcast during the Australian Open, including the women's matches, serving to undermine the public's celebration of women in elite sport. 

Last month, we wrote to Craig Tiley, CEO of Tennis Australia and Tournament Director for the Australian Open, who is also a Male Champion of Change to "end everyday sexism", and asked him to inform Channel 9 that he did not want Ultra Tune to be represented as a sponsor of his tennis-related events. We have not received a response. 

Click here to read the full letter. 

Screen_Shot_2020-03-26_at_9.15.00_am.png

Screen_Shot_2020-03-26_at_9.21.48_am.png

See also:

SLAMMED! Sexist Ultra Tune ad broadcast during women’s tennis condemned

Why is a rapist fronting a major TV campaign?

Sexism, plastic surgery pressure, strip clubs and other reasons to boycott Ultra Tune

 

 


SLAMMED! Sexist Ultra Tune ad broadcast during women’s tennis condemned

Posted on News by Coralie Alison · January 28, 2020 10:41 AM

Ultra Tune has launched its latest "unexpected situations" TV ad to advertise its roadside assistance service. The ad, a knock-off of 1990’s action drama Baywatch, opens with Warwick Capper ogling Pamela Anderson who starred in the series from 1992-1997.

Read more

Sexism, plastic surgery pressure, strip clubs and other reasons to boycott Ultra Tune

Posted on News by Melinda Liszewski · January 18, 2020 8:48 PM · 3 reactions
Read more

Cross' em off your Christmas list

Posted on News by Coralie Alison · November 19, 2019 2:03 PM

Corporate Sexploitation Offenders of 2019

Give these sexist companies a miss this Christmas!

Read more

Submission to AANA Code of Ethics Review

Posted on News by Lyn Kennedy · November 02, 2019 10:28 AM

Collective Shout calls for stronger ad code of ethics to rein in harmful sexist advertising

Collective Shout has made a submission to the Australian Association of National Advertisers (AANA) Code of Ethics Review. In this long-needed review, we highlighted the failings of the advertising self-regulatory system and the weaknesses of the existing Code. We also documented the growing body of evidence demonstrating the real-life harms of sexually objectifying portrayals of women.

Read more

Taking a razor to toxic masculinity: The Gillette ad doesn't shame men, it calls them higher

Posted on News by Melinda Tankard Reist · January 24, 2019 5:00 PM

At my last public engagement of 2018, after the other boys had left the gym where I had presented, a young man approached me. Hesitantly, hands in pockets, tears pooling in his eyes, the 16-year-old said: "I have done those things to girls you talked about. I don't want to be that kind of man. I want to change. How can I make up for what I've done wrong?" The acknowledgement of his guilt, his desire to make amends, moved me deeply. Tim and I talked a while longer. I understood his desire to change was real.

Read more

New year...same old sexist rubbish from UltraTune

Posted on News by Coralie Alison · January 21, 2019 12:08 PM

Well UltraTune are at it again. Another year, another sexist ad campaign airing during the Australian Open, and viewers aren't happy. Continuing with their theme of 'Unexpected Situations' the 7th ad in the series is just as cringeworthy as the previous ones. The latest instalment features serial abuser Charlie Sheen and Warwick Capper *Insert eyeroll*. In 2018 UltraTune's ad featured rapist and woman basher Mike Tyson. Can you see a theme? 

Read more

Cross 'em off your Christmas list: Corporate Sexploitation Offenders of 2018

Posted on News by Caitlin Roper · November 18, 2018 4:07 PM

Our annual list of corporate offenders who don’t deserve your Xmas dollar!

As our loyal supporters know each year in the lead up to Christmas, we release our annual blacklist of corporate offenders- companies that have objectified women and sexualised girls to sell their products and services throughout the year.

Read more

"This is a man who smashed his then-girlfriend’s face into a marble floor."

Posted on News by Melinda Liszewski · October 23, 2018 9:31 PM

And now he's Ultratune's new front man, Charlie sheen

Read more

  • ← Previous
  • 1
  • 2
  • 3
  • Next →

A world free of sexploitation is possible!


You can defend their right to childhood

Your gift will fuel the fight

Give Today
  • Sign in with Facebook
  • Sign in with Twitter
  • Sign in with Email


Collective Shout

  • Home
  • About
  • FAQ
  • Join
  • Contact

Latest Campaigns

  • Honey Birdette
  • Instagram
  • Pornhub
  • Etsy
  • Westfield

Trending Now

  • 'Lutheran' investor props up strip clubs - Collective Shout
  • Etsy flogs ‘school girl’ sex doll modelled on teen - Collective Shout
  • Stop letting companies sexualise kids! Our message to WA Parliament - Collective Shout

Follow us on our socials

© 2023 Collective ShoutCreated with Heartburst
Sign in with Facebook, Twitter or email.
ACNC Registered Charity

Collective Shout is a not-for-profit company limited by guarantee and is governed by a board of directors. We are an independent registered charity with no affiliation to religious or political institutions.