"I find it deeply offensive that a company has to resort to objectifying females in order to sell a service" 

It’s that time of year again! With the Christmas season upon us, retailers are taking it up a notch competing for your business.

These images are screen grabs of pop-up advertisements on Ultra Tune's website. Read more about Ultra Tune's sexist ad campaign here.

Car parts and service chain Ultra Tune are facing a flood of complaints on social media in response to its sexist ‘We’re into rubber’ TV commercial. The BDSM themed ad for car tyres depicts two rubber-clad dominatrix women brandishing a whip and feigning sexual arousal as they caress the tyres, while a male employee smiles and nods to himself, signifying his enjoyment.

Ultra Tune’s Facebook page has become overrun with complaints by men and women who have seen the commercial, pledging to not have their car serviced at Ultra Tunes while women are depicted as “fetish objects” to sell products and services.