*Insert head desk*
Yes you read it right, here we are again, talking about Ultra Tune and their sexist ads. We've written about Ultra Tune numerous times, they have featured on our #CrossedOff list for the last three years and were also in the Top 10 most complained about ads for 2016.
This week they launched video #5 in their 'Unexpected Situations' series which is set to be televised during the Australian Open (you know, when families and kids are watching). The ad involves close ups of womens sexualised parts whilst spraying each other with a fire extinguisher. We are supposed to believe they are attempting to put out a car fire but the display more closely resembles a wet T-shirt competition.Read more
With your support, Collective Shout has continued to challenge sexploitation at every level during 2016. It is because of our supporters all over the country (and overseas) that our collective voice and impact continues to grow so thank you and here's to keeping up the fight in 2017!
The Advertising Standards Bureau (ASB) have released their list of most complained about ads for 2016.
“Discrimination and vilification is consistently one of the most complained about issues, along with sex, sexuality and nudity,” ASB Chief Executive Officer, Ms Fiona Jolly said.
It's that time of year again, already! As Christmas approaches, retailers are kicking it up a notch competing for your business, and Collective Shout releases our annual blacklist of corporate offenders who have sexualised girls and objectified women throughout the year. These companies do not respect women, they have not changed their ways, and they don't deserve your money.
You can speak with your wallet and show these companies that sexually exploiting women and girls is bad for business.
Below is our boycott list for 2016:Read more
Originally published on The Conversation
Advertising and sex are two of the oldest professions in the world. Indeed, one of the earliest uses of advertising was to advertise sexual services; prostitutes in Ancient Greece carved ads into the soles of their sandals so that their footprints read: “Follow me”.
Sex and sexism, however, are different things. One is fun and most people do it at some time in their lives; the other is offensive and should never be done at all. But if recent events – from Eddie McGuire to Steve Price – are any indication, it seems sexism, like porn, is something you only know when you see it.
If you need to know how this plays out in advertising, the award-winning Game of Balls ad is sex-in-advertising. The Ultratune ads are sexism in advertising, as is the campaign using pre-teen models in sexualised poses to advertise dancewear.Read more