Collective Shout joins global campaign to 'Dismantle Pornhub' - Updated: WIN! Roku bans porn sites
Roxy's new campaign promotes women's strength, not sex appeal
It was in 2013 that women’s surf brand Roxy was slammed for their sexist “all sex no surf” Pro Biarritz trailer.Read more
Unilever take pledge ditch the sexism. Do we buy it?
"It's time to challenge and change how we portray gender in our advertising" - Unilever marketing officer
Is this really happening? We hope so.
Unilever has a history of sexist and exploitative advertising and has let us down before. Here's some background.
Unilever is the parent company for many different brands including food and drink, personal care products and cleaning supplies.
Unilever's website states "We make some of the best known brands in the world, and those brands are used by 2 billion people every day."
Collective Shout has long called for a boycott of two of these brands - Lynx and Dove. Melinda Tankard Reist summarised the reason behind this on The Gruen Transfer.Read more
Lynx hits the jackpot: sexist, racist and ageist
More sexploitation from a repeat corporate offenderRead more
Cross'em off your Xmas list 2011
Don't pay for Sexploitation this holiday seasonRead more
ASB upholds complaints against Lynx 'Rules of Rugby' ad
Unilever complains Collective Shout encouraged complaintsRead more
Don't give sexploitation companies your xmas dollar
Cross'em off your Christmas list
Jingle bells, Christmas is here. Well, it was here around October according to most retailers! But that’s another blog entirely. So it’s time for you to fill the Christmas stocking, Christmas hamper or car boot with goodies again.Read more
Win! Lynx pop up spa promotion rejected: Sydney Lord Mayor exposes Lynx's tricks
Lynx's event application 'misleading and inaccurate'
Sydney City Council rejects Lynx's application for a second event
Collective Shout supporters have today received letters from the Sydney Lord Mayor in response to their complaints about the Lynx Lodge 'pop up spa' promotion.Read more
Lynx Stynx! Take Action!
Today, from Melinda Tankard Reist's blog
Why would Woolworths associate itself with the objectification of women?Read more
Lynx and Brut: brutally sexist
As published on Melinda Tankard Reist's blog.
Good piece in The National Times today on ‘Lad’s Ads’, pointing out the raw sexism of the new Brut deodorant advertising campaign – a perfect case study in sexist advertising. Brut appears to be following in the footsteps of Unilever’s Lynx, which has turned objectification into an art form (all the while promoting Dove ‘real beauty’). Thanks Brut and Lynx for entrenching the notion that women are mindless objects for male sexual fantasies. Oh, and men? Perhaps find something else to spray yourselves with. These ads demean you too.Read more