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Pages tagged "Unilever"


Roxy's new campaign promotes women's strength, not sex appeal

Posted on News by Collective Shout · February 26, 2018 12:04 PM

It was in 2013 that women’s surf brand Roxy was slammed for their sexist “all sex no surf” Pro Biarritz trailer.

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Unilever take pledge ditch the sexism. Do we buy it?

Posted on News by Coralie Alison · June 24, 2016 10:15 AM · 1 reaction

"It's time to challenge and change how we portray gender in our advertising" - Unilever marketing officer 

Is this really happening? We hope so.

Unilever has a history of sexist and exploitative advertising and has let us down before. Here's some background.

unilever-logo.jpgUnilever is the parent company for many different brands including food and drink, personal care products and cleaning supplies.

Unilever's website states "We make some of the best known brands in the world, and those brands are used by 2 billion people every day."

Collective Shout has long called for a boycott of two of these brands - Lynx and Dove. Melinda Tankard Reist summarised the reason behind this on The Gruen Transfer.

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Lynx hits the jackpot: sexist, racist and ageist

Posted on News by Collective Shout · June 19, 2012 8:42 PM

More sexploitation from a repeat corporate offender

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Cross'em off your Xmas list 2011

Posted on News by Collective Shout · November 15, 2011 5:00 PM

Don't pay for Sexploitation this holiday season

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ASB upholds complaints against Lynx 'Rules of Rugby' ad

Posted on News by Collective Shout · November 03, 2011 3:52 AM

Unilever complains Collective Shout encouraged complaints

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Don't give sexploitation companies your xmas dollar

Posted on News by Collective Shout · November 25, 2010 11:14 PM

Cross'em off your Christmas list

Jingle bells, Christmas is here. Well, it was here around October according to most retailers! But that’s another blog entirely. So it’s time for you to fill the Christmas stocking, Christmas hamper or car boot with goodies again.

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Win! Lynx pop up spa promotion rejected: Sydney Lord Mayor exposes Lynx's tricks

Posted on News by Collective Shout · October 30, 2010 9:10 AM

Lynx's event application 'misleading and inaccurate'

Sydney City Council rejects Lynx's application for a second event

Collective Shout supporters have today received letters from the Sydney Lord Mayor in response to their complaints about the Lynx Lodge 'pop up spa' promotion.

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Lynx Stynx! Take Action!

Posted on News by Collective Shout · September 28, 2010 8:33 PM

Today, from Melinda Tankard Reist's blog

Why would Woolworths associate itself with the objectification of women?

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Lynx and Brut: brutally sexist

Posted on News by Collective Shout · July 09, 2010 8:56 AM

As published on Melinda Tankard Reist's blog.

Good piece in The National Times today on ‘Lad’s Ads’, pointing out the raw sexism of the new Brut deodorant advertising campaign – a perfect case study in sexist advertising. Brut appears to be following in the footsteps of Unilever’s Lynx, which has turned objectification into an art form (all the while promoting Dove ‘real beauty’). Thanks Brut and Lynx for entrenching the notion that women are mindless objects for male sexual fantasies. Oh, and men? Perhaps find something else to spray yourselves with. These ads demean you too.

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Melinda Tankard Reist on the Gruen Sessions

Posted on News by Collective Shout · July 03, 2010 12:41 AM

Melinda Tankard Reist appeared on web program the Gruen sessions. Melinda did a great job of challenging the sexist and objectifying portrayal of women in advertising. You can watch the video at the following link. It goes for about half an hour and is worth taking the time to watch.

Visit the link and select "portrayal of women in advertising" from the menu. Video no longer available.

The Gruen Sessions - portrayal of women in advertising.

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