Named 'champions for women' host BDSM-strangulation ads in their malls

'Choking is sexy, women love to be choked'. That's the message Honey Birdette is broadcasting to all-ages audiences in shop windows across the country.

So-called ‘Male Champions of Change’ shopping centre CEOs facilitating objectification of women in sport while claiming to ‘stamp out sexism’

Revised ad Code of Ethics fails to bring repeat offender Honey Birdette into line

Billionaire business mogul Brett Blundy’s sex shop brand Honey Birdette has served up another round of porn-themed ads in family-friendly shopping centres around the country. As in previous campaigns, the floor-to-ceiling ads are sexualised and sexist: near-naked women reduced to body parts, undressed (bar a few straps and the odd transparent-mesh panel) and posed - legs spread and vulvas on show - for the male gaze. 

Honey Birdette rolls out new porny window displays just in time for XMAS holidays 

The presence of Santa in public places like shopping malls naturally attracts the interest of children. This fact seems to have no bearing at all on sex store Honey Birdette, which has a long history of appropriating the popular figure of Christmas cheer in its full length window displays.