It's that time of year again, already! As Christmas approaches, retailers are kicking it up a notch competing for your business, and Collective Shout releases our annual blacklist of corporate offenders who have sexualised girls and objectified women throughout the year. These companies do not respect women, they have not changed their ways, and they don't deserve your money.
You can speak with your wallet and show these companies that sexually exploiting women and girls is bad for business.
Below is our boycott list for 2016:Read more
New on our list of corporations that have exploited women are Volley with their recent #Grassroots campaign. Volley have been a popular shoe company for decades, but for some reason they got lazy and decided they were going to try the 'sex sells' method of advertising (which we know doesn't actually lead to more sales as detailed here).Read more
Overall the Board considered that posters 1, 4 and 5 on their own did not treat the issue of sex, sexuality and nudity with sensitivity to the relevant audience and that although posters 2, 3 and 6 did treat the issue of sex, sexuality and nudity with sensitivity to the relevant audience, their use in conjunction with posters 1, 4 and 5 gives these posters a more sexualised tone and therefore all 6 posters, when displayed together, did not treat the issue of sex, sexuality and nudity with sensitivity to the relevant audience.
The Board determined that the advertisement when viewed as a whole did breach Section 2.4 of the Code and that images used in posters 1, 4 and 5 in an outdoor placement did breach Section 2.4 of the Code. Finding that the advertisement did breach Section 2.4 of the Code, the Board upheld the complaints.Read more