“What’s ‘Kinkmas’, Mummy?” This is the kind of question parents might be fielding from their young children in family shopping centres this Christmas, thanks to Honey Birdette’s BDSM-themed shopfront advertising.

When adults deliberately expose children to adult, sexualised and pornographic content, this is known as grooming. Honey Birdette’s grooming of children is made possible through the collaboration and support of the shopping centres that host them.

Family mall sex store racks up new violations for 'exploitative' and 'overtly sexual' ads

*Content warning (Note: These larger-than-life shop window ads were shown to children in family shopping centres across the country)

Honey Birdette was found in breach of advertising Code of Ethics nine times in a single month. It's a new record for the Playboy-owned and Westfield resident sex store chain.

Since the beginning of our movement, we’ve been calling out the sexualisation and objectification of women and girls. We’ve argued that sexualising, objectifying and porn-themed representations of women – particularly when they are normalised, unremarkable and make up the backdrop to our lives – shape attitudes towards women. Essentially, when women are portrayed as sexual objects existing for men’s sexual entertainment and use, this has real-world consequences for women and girls.

Koala protection trumps safety of women and girls

Last year, we wrote again to a number of super funds invested in sex shop Honey Birdette's landlord shopping centres. We first raised our concerns with them in 2019, and called on them to divest from companies which hosted Honey Birdette's harmful, objectifying, porn-themed ads in their family-friendly shopping centres - read more here.

Shopping centres trade women's + kids' safety for porn company profits

In 2017, Westfield told us they "heard" our objections to sex shop Honey Birdette's floor-to-ceiling, objectifying, porn themed Santa ads displayed in their family malls.

Honey Birdette's BDSM-porn themed ads found in breach of ad code of ethics [*Content warning]

Exposing corporates profiting from child exploitation

September 4-10 is National Child Protection Week. The theme is 'Every child, in every community, needs a fair go'.

Read on to learn more about what we're doing to combat sexual abuse and exploitation of children, and to give children a 'fair go'.

We confront execs at AGM

They don’t deserve your Christmas dollar: Give these companies a miss this year!