Not sexually suggestive, but is sexually suggestive. Just two women posing in their underwear, but also two women in sexy lingerie expressing their sexuality.  

1. Sign the petition here: https://www.change.org/p/stop-allowing-honey-birdette-using-porn-style-advertising-in-your-family-friendly-shopping-centres

2. Share the petition link

3. Write to the CEO of your local lessor to Honey Birdette using the contact details below:

Collective Shout campaigns manager Caitlin Roper spoke with Dave Pellowe this week about our campaign against Honey Birdette and how the sexual exploitation of women by companies like Honey Birdette has real-world consequences for women and girls.

The petition calling on shopping centres to take action on Honey Birdette's porn-themed ads has garnered over 70,000 signatures. Keep the pressure up!

Sign the petition here.

By Sherele Moody, founder of the RED HEART Campaign dedicated to fighting violence against women and children. Read the full article at the Courier Mail. 

I can only imagine what is said during a Honey Birdette marketing meeting.

Objectifying Christmas promotion turns heads; stomachs

Campaign to end Honey Birdette's porn-style advertising featured in 10 Daily

Our annual list of corporate offenders who don’t deserve your Xmas dollar!

As our loyal supporters know each year in the lead up to Christmas, we release our annual blacklist of corporate offenders- companies that have objectified women and sexualised girls to sell their products and services throughout the year.

You can send a message to these companies by voting with your wallet and refusing to financially support brands that rely on sexploitation to sell their products.

From Amanda:

"I am writing to complain about your choice to allow and profit from, Honey Birdette, being given a  platform to brazenly advertise to your customers using highly sexualised porn inspired imagery within your ‘family friendly’ shopping centres.

The Panel noted that the advertisement was in the widow of shopping centres and considered that the relevant audience for this advertisement would be broad, and include children.

The Panel considered the second image. The Panel considered that the poses of the women in this advertisement were more sexualised, with the women holding each other as though they are about to kiss. The Panel noted that the bottom of the body suite worn by the woman who was standing was extremely high-cut and exposed a large amount of the woman’s groin area. The Panel considered that this in combination with the sexualised pose of the women was a highly-sexualised image which did not treat the issue of sex, sexuality and nudity with sensitivity to the relevant broad audience and that the advertisement did breach Section 2.4 of the Code.

Ad Industry self-regulation means they get away with it 

"The advertiser has not provided a response to the Panel's determination"

Sign the petition to Westfield here