What a year! Our team is tired...but elated. This year has seen us achieve some of our biggest wins in our 10-year history: and you helped us do it.Read more
Corporate Sexploitation Offenders of 2019
Give these sexist companies a miss this Christmas!Read more
Collective Shout calls for stronger ad code of ethics to rein in harmful sexist advertising
Collective Shout has made a submission to the Australian Association of National Advertisers (AANA) Code of Ethics Review. In this long-needed review, we highlighted the failings of the advertising self-regulatory system and the weaknesses of the existing Code. We also documented the growing body of evidence demonstrating the real-life harms of sexually objectifying portrayals of women.Read more
The Victorian Government has introduced new legislation that will force vehicle owners displaying offensive images or slogans to remove them or face being deregistered.
Under the legislation, any Victorian registered vehicle that displays sexist, obscene or offensive slogans can be referred to the Ad Standards Community Panel, which will review it against the Australian Association of National Advertisers Code of Ethics.
If the Panel finds the ad breaches the code, then the image/slogan must be removed – or the vehicle’s registration will be cancelled.
Once passed, Victorian law will be consistent with laws already in operation in Queensland, Tasmania and the ACT, and help get vehicles displaying sexist, offensive or obscene slogans off our roads.
Minister for Roads Jaala Pulford said:
“There is no excuse for displaying vile, sexist or offensive messages on vehicles which is why we’re taking this action to take those vehicles off our roads.”
“I encourage anyone who sees a vehicle with sexist or offence slogans to report it to the Department of Transport to help deliver the message that these vehicles are not welcome on Victorian roads.”
Recently, I lodged a complaint with Ad Standards. Using its online complaint form, I reported a larger-than-life, porn-themed advertisement on display in my local shopping centre in Perth, WA. A week later, I received a notice from Ad Standards advising that while the ad was of concern to me, the Community Panel Chair considered that is was “an image of a woman in lingerie”, and that my complaint was of the type that has been “consistently dismissed” by the Community Panel.Read more
Following a decade campaigning against Wicked Camper vans for their sexist, degrading and abusive slogans - some even making jokes of rape, torture and murder - Collective Shout can announce victory.
After the long campaign against the vans for slogans such as “The difference between marmalade and jam is you can’t marmalade your cock down your girlfriend’s throat”, our perseverance has paid off, with state transport ministers signing an agreement to de-register vans carrying slogans like this.
A history of our activism against Wicked Campers, included petitions, persuading Lonely Planet to dump endorsement of the company, a successful collaboration with Wollombi Music Festival to ban entry of all Wicked vans and ongoing lobbying of MPs. (A more detailed history can be found here).
Queensland, Tasmania and the ACT enacted legislation to de-register Wicked Camper vans where Ad Standards had upheld complaints against them. NT went even further, with a decision to de-register vans unconditional on any Ad Standards determination. While these moves were welcome, Collective Shout pointed out that given the vans routinely crossed borders, uniform legislation was needed across the country.
Now, under the new plan agreed on at a national meeting of transport ministers, Wicked Campers with offensive slogans will be banned from registration in all states and territories. Each state has agreed to deregister vans that do not remove offensive slogans following a complaint, and to ensure that the van cannot be re-registered in another jurisdiction.
Movement Director Melinda Tankard Reist said the decade-long campaign was necessary due to a failed system of advertising self-regulation. “Ad Standards has no authority to enforce its rulings, and there are no penalties for non-compliance. Wicked Campers repeatedly and defiantly breached the advertising code of ethics with no consequences – more than 80 times since 2010” Ms Tankard Reist said.
The company was fuelling a culture in which violence against women thrived. Unaddressed, Wicked Campers’ messages served to undermine efforts to eradicating violence against women.
“At a time when governments are finally acknowledging the links between sexist attitudes and harmful behaviours, (see Women’s Health Victoria ‘Advertising (in)equality, 2018), funding anti-violence, respectful relationships and consent programs, it seemed remarkable that they could allow Wicked’s mobile misogyny to go unrestrained for so long,” Ms Tankard Reist said.
“We welcome this move. But it’s not the end. We need to see stronger regulation applied to other recalcitrant companies which refuse to abide by the Australian Association of National Advertisers Code of Ethics and which continue to put their vested interests above the wellbeing of the community.”
Victoria must legislate to enforce weak ad industry self-regulationRead more
Music media platforms have written about our campaign calling on Australian music festivals to ban Wicked Campers. Read the coverage below:
Splendour In The Grass & Other Festivals Called On To Ban Wicked Campers, Music Feeds
Splendour In The Grass is among four Australian music festivals being called on to turf Wicked Campers (that’s the popular brand of campervans-for-hire that are often splashed with grossly misogynistic images and slogans) from future events.
Activist group Collective Shout has penned an open letter to the organisers of Splendour, Rainbow Serpent, Big Pineapple and Woodford Folk Festival, urging them to outlaw the offensive vans ASAP.
The organisation goes on to cite Wollombi Music festival organiser Adrian Buckley’s recent total Wicked Camper van ban as a shining example for the rest of the nation’s festival heads to follow:
“Some festivals around Australia have made the decision to ban individual Wicked Camper vans if they contain an offensive slogan. But we would urge festivals to go further and following the lead of Adrian Buckley in banning all Wicked Campers from your event. This would send a strong signal that you will not allow Wicked Campers to be represented in any way at your festival. Our thousands of supporters around the country would welcome this move.” Read the full article here.
Music Festivals Across Australia Called On To Ban Wicked Campers, The Music
Grassroots movement Collective Shout, which works against the objectification of women in media, advertising and pop culture, has issued an open letter to four festivals - Splendour, Rainbow Serpent, Woodford Folk Festival and Big Pineapple - urging them to introduce a complete ban of Wicked Campers.
It comes only months after director of NSW's Wollombi Music Festival, Adrian Buckley, announced Wicked Campers would not be welcome at September spectacle.
"Some festivals around Australia have made the decision to ban individual Wicked Camper vans if they contain an offensive slogan. But we would urge festivals to go further and following the lead of Adrian Buckley in banning all Wicked Campers from your event," Collective Shout's statement reads.
"This would send a strong signal that you will not allow Wicked Campers to be represented in any way at your festival. Our thousands of supporters around the country would welcome this move." Read the full article here.
We have been campaigning against Wicked Campers for almost a decade. The company is known for its sexist and misogynist slogans and imagery, including content advocating violence against women. Since 2008, Ad Standards have upheld complaints against more than 80 vans. So far, Tasmania, ACT and Queensland have passed legislation to de-register the vans where they don’t comply with an Ad Standards ruling against them. A Bill is also awaiting debate in the S.A Parliament.
Sexism and sexual harassment
Wicked Campers sexually objectifies and demeans women by treating women as existing for men’s sexual use- and that this is a hilarious joke. Countless slogans describe what would reasonably be considered sexual harassment, or reference pornographic sexual acts for women to perform on men.
Violence against women
Some slogans advocate violence against women, including rape and murder. It’s still a joke though, as long as we accept men raping and killing women as humorous.
64 Australian women were killed by men last year.
When journalist Lucy Clark wrote an article critical of the company, they sent this van down to where she lived:
Calling on music festivals to take action
Despite growing awareness and efforts to address the national epidemic of men’s violence against women, Wicked Campers slogans routinely demean and promote violence against women. Violence against women doesn’t just exist in a vacuum- it flourishes in a culture that is openly hostile to women, one in which sexist attitudes and the sexual objectification of women is rife. In order to prevent violence against women, we need a cultural shift.
This is why we are now calling on music festivals around the country- Splendour in the grass, Rainbow Serpent, Woodford and Big Pineapple- to use their platforms and influence to send a powerful message to young Australians that violence against women is unacceptable, and to ban all Wicked Campers from entry. It’s not enough to just ban individual offensive slogans at the gate, it’s time to take a strong stance and say that women matter. Wollombi Music Festival has already taken the lead in banning Wicked Campers (see an interview with festival head Adrian Buckley here).