Wicked Campers breaches ad code with "massive" pun
But with no laws to enforce the ruling, South Australians can expect to see this van again
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Slogan includes "I GOT A DIG BICK / YOU THAT READ WRONG / YOU READ THAT WRONG TOO." On the side of the van is a picture of a rooster and the words "MASSIVE COCK."
Read moreCollective Shout calls for uniform laws to stop Wicked Campers promotion of rape and murder
Collective Shout calls for uniform laws to stop Wicked Campers promotion of rape and murder
Grassroots campaigning movement Collective Shout has called for legislation to deregister Wicked Campers vehicles featuring misogynist and racist slogans and imagery.
Tasmania, ACT and Queensland have passed laws to deregister Wicked Campers if they do not abide by Ad Standards rulings. Collective Shout has launched a petition as part of the campaign #drivewickedofftheroad, calling on Victoria, New South Wales, South Australia, and Western Australia to do the same. Ministers responsible for transport and roads Luke Donnellan (VIC), Melinda Pavey (NSW), Stephan Knoll (SA) and Michelle Hopkins Roberts (WA) are being called on to act. Over 4000 have signed the petition so far.
To date, Wicked Campers have have fallen foul of Ad Standards over 80 times - some vans carrying slogans promoting rape and even murder of women. But the company refuses to comply with Ad Standards rulings.
Collective Shout Director Coralie Alison said this was yet another example of the failures of advertising industry self-regulation.
“The current system is a failure. Wicked Campers repeatedly and defiantly breach the code of ethics with no consequences,” Ms Alison said.
“There are no penalties for non-compliance, which means there is nothing to stop companies like Wicked Campers promoting misogyny and treating the abuse of women as a punchline. That’s why we need uniform legislation across states and territories."
*WIN!* Together we can end Wicked Campers' mobile misogyny once and for all
Wicked Campers is notorious for their sexually explicit slogans and imagery, even advocating rape and murder.
Ad Standards has upheld complaints against Wicked Campers' slogans and imagery more than 80 times; but with no power to enforce rulings and no penalties, the company ignores every notice.
Since then, Tasmania, ACT and Queensland have passed laws to deregister Wicked if it doesn’t abide Ad Standards Rulings.
We are calling on MPs to enact similar legislation in other states - Western Australia, South Australia, and New South Wales. This will close the loophole that allows de-registered Wicked Campers to cross the border and re-register in other states.
Together we can get this done - Sign the petition today
Wicked Campers van reprimanded for ‘insensitive’ sexual innuendo between girl and judge
According to Mumbrella infamous car rental company Wicked Campers has had one of its ads banned yet again for using an “insensitive” and “inappropriate” slogan, “Girl sits on judges lap and gets a honorable [sic] discharge”.
Ad Standards said despite there being no accompanying image on the van, the tagline used was a sexual connotation and suggested a power imbalance between a judge and a girl.
The Beatles "I am the Walrus" Wicked Camper cleared by Ad Standards
Sexualised Beatles lyrics printed on Wicked Camper
Read moreAd Standards upholds complaints against Wicked Campers for trivialising drug use
"Weed is not a drug. It's a plant. I'm not a dealer. I'm a florist"
Read more"Am I still a virgin if..." Wicked Campers slogan censured by Ad Standards
"I was in the vehicle behind the camper van with my children in the vehicle.I find it not only very offensive and obscene but also highly sexist and degrading to women."
Read more"The best thing about..." Ad Standards upholds Wicked Campers complaints
Wicked Campers ignores ruling; is referred to Qld Department of Transport and Main Roads for enforcement
Read more"A great last minute gift" Ad Standards reprimands Wicked Campers for explicit slogan
Qld Transport suspends registration under new laws
Wicked Campers has narrowly avoided having one of its vans deregistered after the Queensland Government suspended its registration until the company removed the “offensive” advertising deemed inappropriate by Ad Standards Board.A Wicked Campers van with a Queensland registration, which had the statement “oral sex is a great last minute gift” written on the back, was banned by the Ad Standards for using inappropriate language and reference to a sexual act.
See Mumbrella for full article Wicked Campers narrowly avoids Queensland van de-registration following ad standards ruling
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