Earlier this week a supporter sent us a screenshot of a sponsored post on Facebook where giant e-commerce platform SHEIN was pushing thigh-high fishnet stockings for infants. "This is a massive red flag for me" she said.
We discussed it as a team and our Movement Director, Melinda Tankard Reist said "This major online e-commerce platform thinks it’s ok to sexualise even babies by flogging thigh-high black fishnet stockings. Shein has linked babies with an item of clothing commonly associated with the sex trade. We have documented other examples of Shien’s exploitation and adultification of children including padded bras and see-through costumes. The company must be called out for pedo whistling."
So we decided to share the image on Facebook, Instagram, X(Twitter) and LinkedIn calling on all our supporters to contact SHEIN and demand they remove the item from their site.
Clearly this campaign struck a chord with many as we had hundreds of comments on our social media platforms.
"I have grave concerns about the mind of the person who thought these a good idea - I think they need help of some sort."
"What the actual! That’s disgusting"
"Yuck!! 🤮 This is all kinds of wrong. Actually makes me feel physically sick."
"Words fail at this sickness"
"SHEIN this is not a good look….."
"Shame on you SHEIN"
"SHEIN this is disgusting. I will be spreading this info to everyone I know so that your company is boycotted."
"I wrote a book about pornification of reality and this is the worst thing I've ever seen."
"This is not the first time. SHEIN have a history of sexualising girls. We must call this out!"Read more
*Update: The ads have been removed thanks to your rapid action. Scroll to bottom for details*
This week a teacher forwarded us a sponsored post by H&M where pre-teen girls were styled and posed in school fashion outfits and the headline ‘Make those heads turn in H&M’s Back to School fashion.'
After decades of working against the sexualisation of girls we were immediately concerned and took to social media to call them out.
Our Movement Director, Melinda Tankard Reist, first posted on X (formally twitter) and the response was overwhelming.
"The little girls parents generally prefer heads don’t ‘turn’ when others see their daughters walking to school, on a bus or in class. Why would you want to fuel the idea that little girls should draw attention to their looks, bodies and ‘style’? Perhaps have a word to your marketing team and come up with something that doesn’t draw attention to pre pubescent girls already struggling to thrive in a culture that values ‘lookism’ as an aspirational goal?" Tankard Reist said on Twitter.
People all around the world began to call H&M out for their harmful and irresponsible ad.Read more
Sexist caps removed, sexualised toys and kids clothing gone, sex industry shares dumped, paedophilic Twitter accounts shut down, child sex abuse doll accounts pulled, outdoor ad rules tightened, UltraTune ads dropped, ‘Penis Pacifier’ disappeared - all because our supporters took action!Read more
Six investment firms have (quietly) sold off their Playboy shares after our calls to divest from the global porn empire. They are:Read more
Yesterday we took to social media to ask CEO Jane Hastings to exercise corporate social responsibility and remove the p*rny image in the Rydges Gold Coast location mens toilets.
These types of situations and wins give me hope and encouragement that together we can take a stand and say no to the sexualisation, objectification and discrimination of wahine. We can work together towards a better future for our kids. Thanks Collective Shout" - Holly
Ad Standards fail prompts local council to actRead more
After just 5 days of campaigning by our supporters, online shopping giant SHEIN has removed a range of g-strings for girls and a miniature penis shaped ‘squishy’ toy.Read more
Update from petition starter Anna Cordell
E-commerce giant Etsy appears to have blocked search terms related to child sex abuse dolls.Read more
US-based investment firm Thrivent Financial for Lutherans has quietly sold off over one million dollars in shares in strip club company RCI Hospitality Holdings (RCIHH) after Collective Shout called on them to divest.
We were surprised when we discovered Thrivent - a company with particular appeal to faith-based and ethically motivated investors - was propping up and profiting from the sale of women’s bodies as men’s sexual entertainment.
Over the weekend it was reported that Thrivent divested in all remaining shares for RCIHH. This is a massive victory for our movement!Read more
Skincare brand Etto Australia has been found to be in breach of Ad Standards code of ethics after promoting their product in The Good Weekend.