A supporter alerted us to a Perth store flogging Pornhub t-shirts after spotting this one on a mannequin in a city mall shop window. 

*CONTENT WARNING*

In a flip-flop ruling, Instagram has pulled a child sex abuse doll seller’s account. At first, Instagram told us they did NOT remove the account because it did not go against their Community Guidelines. So we took to X to show exactly how it DID breach parent company Meta’s terms of service which prohibit publication of child exploitation material and content which sexualises children.

Our annual ‘Wins and Highlights’ wrap up

Social media age limits, porn age verification trial, sexist ads and products pulled, Child Sexual Abuse Material taken down, child sex abuse doll sellers gone, OnlyFans Schoolies predators cancelled, strip club shares dumped, Sexual Harassment of Teachers [SHoT] Report released, 15,000 students reached and a trip to Washington DC to address a global summit on sexploitation - it’s been a massive year!

For 15 years we’ve fought hard to reach our goal of a world free of sexploitation. This year sees a record number of victories: 34 in total against companies using the bodies of women and girls for profit.

Because you spoke out, these companies were forced to rectify their behaviour!

We hope you are as encouraged as we are by this year’s ‘Wins and Highlights’.

Honey Birdette pornifies breast cancer for profit - again

For six years running, we have exposed Honey Birdette exploiting breast cancer for profit. This year, the Playboy-owned sex shop continued to eroticise breast cancer by presenting its detection as a pornified fantasy for men’s sexual gratification, with the following ad campaign displayed in shopfront windows and on social media. 

Pairing breast cancer with sexual objectification is a classic example of ‘pinkwashing’ – a term used to describe companies that exploit the disease for profit and image enhancement.

But it’s not only highly unethical – breast cancer survivors have continually expressed how they are harmed and humiliated by sexist and pornified ‘awareness’ campaigns. Some shared that Honey Birdette’s hypersexualised images featuring women with perfect, undamaged breasts in lingerie they cannot wear following mastectomies is a slap in the face.

Honey Birdette justified its exploitative treatment of women with a donation to the National Breast Cancer Foundation, using the good name of NBCF to lend legitimacy to its sexual objectification of women.

Peppers Soul Surfers Paradise has cancelled the booking of OnlyFans porn star Kay Manuel who planned to film porn content using the bodies of ‘barely legal’ Australian schoolboys. Parent company Accor pulled the booking shortly after we brought it to their attention.

Trinity Financial Advisors has dumped all Playboy shares following our call to divest from the pornography empire. The Ohio-based company first reported ownership of Playboy stock - 22k shares - in June 2024. 

Last month we reported that Chinese online marketplace Temu was selling child sex abuse dolls, torsos and disembodied doll heads - all marketed for men’s sexual use.

After just a few weeks, and because supporters spoke out, Temu has removed these exploitative products from its platform. The company has even blocked the search terms "child sex doll" and "girl sex doll".

*Update - WIN! Revolution Beauty quietly deletes images from social media platforms*

UK-based cosmetics company Revolution Beauty has been slammed on social media for its porn-themed advertising.

A social media post shared yesterday includes close-up images of a woman’s open mouth, a tube of lip gloss between her lips and thick liquid gloss dripping from her lips, apparently referencing semen.

Global online marketplace Etsy has announced a new policy banning pornography, sex dolls and incest-themed content.

While the new Prohibited Items Policy comes into effect from 29 July, Etsy has already blocked search terms relating to porn, sex dolls and other fetish items.