In an article published in The Sydney Morning Herald, Emma Rush and Caroline Norma discuss Witchery's latest ad campaign and the rising global trend of 'corporate paedophilia.'

Signatories to this article include Barbara Biggins, Australian Council on Children and the Media; Dr Joe Tucci, Australian Childhood Foundation; Steve Biddulph, author and family therapist; Dr Ramesh Manocha, Generation Next; Bernadette McMenamin, ChildWise.

Child development professionals challenge Witchery, call for boycott

We have written about Witchery Kids advertising before. Witchery has ignored child development professionals concerns and persists with treating children as 'miniature adults.'

Today in the Herald Sun

This article in the Sydney Morning Herald discusses the sexualisation of boys. Some great comments included from Julie Gale of Kids Free 2B Kids, Maggie Hamiltion, author of 'What's happening to our boys' and Lisa Cox, advocate and author of 'Does my Bum look big in this ad?'

Child experts and advocates say 'Let children be children.'

A number of Collective Shout supporters contacted us about the latest Witchery catalogue, which portrays children in adult styled clothing and poses.

The issue has since hit the media with a number of child advocates speaking out about the catalogue.