Watch: Petition starter Laura PinturRead more
Marketing coordinator for a non-profit organization, Laura Pintur, 23, has launched a Change.org petition directed at the CEO’s of Woolworths and Coles, Grant O’Brien and John Durkan, calling on the big two supermarket chains to stop selling Zoo Weekly.
Ms Pintur said the so called ‘lads mag’ encouraged the sexual exploitation of women and girls.
“Zoo contributes to a culture that is hostile and threatening to women”,” she says.
”When big supermarkets like Coles and Woolworths sell Zoo it normalizes harmful attitudes to women.
The petition refers to a 2011 study comparing lads mags’ (including Zoo) and statements from convicted rapists. It found many people could not distinguish the source of the quotes.
“Zoo Weekly uses the same language as rapists in its magazines,” said Ms Pintur.
Zoo also gives tips to young readers on how to coerce drunk women into sex.
Sexually objectifying imagery and demeaning content feature on Zoo’s social media. This has included an image Zoo shared with its Facebook supporters of a woman’s body cut in two with the question, “Which half do you prefer?” Young readers described their various pornographic uses for the woman’s top half and/or her bottom half.
Zoo magazine is unrestricted, meaning there are no age restrictions on who can purchase the magazine. Bauer’s statistics indicate that 36,000 boys aged 14-17 read Zoo.
“Zoo teaches boys that women should submit to their demands. Do Coles and Woolworths, which pride themselves on their corporate ethics and support for communities, share this view? If not why spread it?” Ms Pintur said.
“I have seen and experienced first hand the detrimental costs of what this magazine endorses, not only in my life but the lives of other young people.
“What chance does my generation, and those younger than me have when such major corporations help groom boys to treat us badly?”
“It’s time for these company’s to stand up for the wellbeing of women and girls and against discrimination, harassment and violence.
Graphic adult content from inside Zoo magazine: http://www.collectiveshout.org/zoo_weekly
Released May 10, 2015
The portrayal of women in Zoo Weekly
The piece 'Zoo Identity' is a compilation of written descriptors of women taken directly from the March 2015 issue of Zoo Australia. I endeavoured to communicate the impact of zoo and its portrayal of females on my own identity formation as a young woman.Read more
Click here to sign view petition! (Now closed)
[UPDATE] We Win!
Coles to bin Zoo mag after employee complaints - "Other young women in my work force will no longer have to put up with selling a magazine that promotes rape culture" - Read more here.
Take the quiz
Psychologists from Middlesex University and the University of Surrey found that when presented with descriptions of women taken from Lads Mags, and comments about women made by convicted rapists, most people who took part in the study could not distinguish the source of the quotes. Read more
We compiled our own list of quotes taken from Lads Mags such as Zoo, Maxim, FHM and Picture as well as interviews with convicted rapists. Can you tell the difference?
More misogyny from Zoo as Ad Standards Board ruling ignored
We've helped bring down Zoo weekly's 'hottest asylum seeker' competition, made complaints to the Ad Standards Board about its sexist ads on Facebook and called on Coles and Woolworths supermarkets to stop selling the sexist mag. But Zoo refuses to change, ignoring a recent ruling from the Ad Standards Board that posts on their Facebook page were demeaning and discriminated against women.Read more
The petition calling on ZOO magazine to apologise and scrap its 'hottest asylum seeker competition' accumulated over 6000 signatures. Change.org sent out the following email to petition supporters today. Thanks to all who signed and shared the petition. You can read the original article here.
“ZOO Weekly regrets any offence caused to any of our readers, and to any asylum seeker or refugee and their families and supporters. We apologise for being insensitive.” -- Tim Keen, editor of Zoo WeeklyRead more