Target responds: sexualised LOL Dolls gone!

"We'll be working closely with our suppliers to ensure this does not happen again"

Target has responded to consumer feedback and withdrawn sexualised LOL Surprise dolls from sale.

Big W pulled the dolls last Thursday. Kmart announced Friday evening they would also be binning the range. Both Kmart and Target are owned by Wesfarmers. 

Target responded in a message received today:

Hi Melinda,

Thanks for taking the time to get in touch.

Every day we work hard to create an environment that is safe for our team members, customers and suppliers. We’re committed to stocking and creating products that reflect the values of our Target customers and communities and unfortunately, it has recently come to our attention that this range of L.O.L Surprise ‘Hairvibes’ dolls do not do that. Our teams have been working hard behind the scenes investigating this issue and we can confirm that we'll be withdrawing the Hairvibes range from show immediately.

At Target, we have a long history with L.O.L and know that these dolls are dearly loved by our littlest Target customers. We have been working in partnership with this supplier for many years and this is the first time we have experienced an incident like this. We believe it is an isolated issue with the ‘Surprise Hairvibes’ dolls specifically, but we’ll be working closely with our suppliers to ensure this does not happen again.

We commend Target's decision and call on all retailers to maintain high standards and due diligence with regards to products intended for children.