UK Ad Watchdog bans American Apparel Ads

“gratuitous and objectified women...therefore sexist and likely to cause serious and widespread offence” - Advertising Standards Authority UK

As reported by The Independant

A “pornographic” advert by clothing brand American Apparel, which showed a girl leaning over to show her crotch and underwear to promote its “schoolwear” campaign, has been banned by watchdogs.

Complainants said the “school days” images, featuring young women posing in different school settings, amounted to “underage porn”.

One featured an image of a girl wearing a skirt, a top and white underwear, bending over to touch the ground, photographed from behind from a low angle. Her crotch and buttocks were visible. A similar image was posted on the brand’s Instagram page. Read more here.



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