“Be kind” vs “Adventure awaits”: UK clothing retailer Primark accused of sexist messaging on kids clothes

UK clothing retailer Primark has been accused of sexist messaging on children’s clothing.

In a thread on Twitter, author and teacher Kate Long documented examples of gender-stereotyping slogans on girls and boys clothing.

Slogans on clothing for little girls were associated with feeling, promoting messages around being kind, good, positive, happy, grateful and loving. Slogans on boys clothing were associated with adventure, power and action.

Kate asked,

Can anyone spot a difference in tone here? A difference in narrative? Boys are awesome in themselves and don't need to consider anyone else. Boys are about *doing* and girls are about *feeling*. Boys take what they want; girls consider others.”

It's INCREDIBLY SEXIST and outdated and unhelpful to both boys and girls.

Stop telling girls their place is to serve others! Stop telling boys they should have nothing to do with kindness and love!

What are you, a throwback to the 1950s??

Have you come across similar gender stereotyped clothing and products for kids? Let us know.

See also:

Boys are scholars, girls are looked at: Gap slammed for sexist kids t-shirts

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  • Caitlin Roper
    published this page in News 2022-02-11 00:28:47 +1100

You can defend their right to childhood

A world free of sexploitation is possible!

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