UK clothing retailer Primark has been accused of sexist messaging on children’s clothing.
In a thread on Twitter, author and teacher Kate Long documented examples of gender-stereotyping slogans on girls and boys clothing.
Strap in for a thread about the hugely sexist messaging on children's clothing at @Primark. The store I popped into was in Chester but of course it's a nationwide chain.— Kate Long (@volewriter) February 6, 2022
Let's begin with the messages girls are being hammered with. pic.twitter.com/nH4muQvFds
And again. pic.twitter.com/GCrTwjYUOE— Kate Long (@volewriter) February 6, 2022
Slogans on clothing for little girls were associated with feeling, promoting messages around being kind, good, positive, happy, grateful and loving. Slogans on boys clothing were associated with adventure, power and action.
MAKE THE RULES. pic.twitter.com/Pg0pzHtUqd— Kate Long (@volewriter) February 6, 2022
POWER. pic.twitter.com/TJKKv5nAwX— Kate Long (@volewriter) February 6, 2022
Can anyone spot a difference in tone here? A difference in narrative? Boys are awesome in themselves and don't need to consider anyone else. Boys are about *doing* and girls are about *feeling*. Boys take what they want; girls consider others.”
It's INCREDIBLY SEXIST and outdated and unhelpful to both boys and girls.
Stop telling girls their place is to serve others! Stop telling boys they should have nothing to do with kindness and love!
What are you, a throwback to the 1950s??
Have you come across similar gender stereotyped clothing and products for kids? Let us know.