UltraTune's sexist ad campaign for 2016

UltraTune are at it again.....here is their sexist ad campaign for 2016

Click here to make a complaint to the Ad Standards Board

Contact Ultra Tune


Phone: (03) 9815 9200

Fax: (03) 9815 9201
Address: Unit 15, 762 Toorak Rd, Glen Iris VIC 3146
Postal Address: PO Box 2086, Camberwell West VIC 3124

Executive Chairman: Sean Buckley
National Operations Manager: Tony Cott
National Fleet Manager: George de Bondt
Corporate Solicitor: Albert Chong

For general enquiries email [email protected]

Ultra Tune Twitter  CEO of Ultra Tune Sean Buckley Twitter


Click here to view Ultra Tune's history of sexism and sexual objectification. 

Ultra Tune switches latex for mini skirts and a near-miss in latest campaign for car repairs - Mumbrella

UltraTune criticised for 'sexist' ad campaign - ABC News

"I don't think our ads are sexist" Executive Chairman Sean Buckley

While the brand continues to be flooded with negative feedback and customers pledge to never book a car service with them again, Executive Chairman of Ultra Tune Sean Buckley posted an ill advised statement defending the ads on Facebook.

Buckley instructs customers to find the ads "funny" and not sexist.  


Further to this, Buckley invited customers to give feedback about its customer service. What followed were hundreds and hundreds of comments condemning its advertising AND its customer service.

 The advertising has attracted strong consumer backlash on social media. You can view just some of the responses below. 

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  • Deborah Davey
    @dspdavey tweeted link to this page. 2016-01-30 20:55:07 +1100
    Speak up against the disgusting UltraTune2016 ad campaign! http://www.collectiveshout.org/ultratune2016?recruiter_id=11583
  • Violeta Buljubasic
    commented 2016-01-28 21:44:58 +1100
    This ad is appalling and irresponsible on so many levels.
  • Louise Ralph
    commented 2016-01-20 21:01:08 +1100
    Have you considered how your current ad where a train hits a car impacts train drivers and their families? Not to mention young people watching the tennis? I’m absolutely disgusted that you think this sort of ad is acceptable.
  • Jacqueline Gwynne
    commented 2016-01-20 19:30:11 +1100
    Boycott Ultratune, share this and tweet them about it here: @ultratuneaust
  • Janette Pepall
    commented 2016-01-20 16:10:03 +1100
    Refused to consider buying a trailer (my husband and I) the other day as the walls of the firm had sexist calenders. Just walked out. Same here Ultra Tune- you haven’t got our custom.

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