An urgent call to action on Westfield Shopping Centres:
Over 55,000 of us have signed the petition calling on Westfield to take action on Honey Birdette’s pornified signage and improve their advertising standards.
The CEO of Scentre Group (Westfield AU) has now responded to the petition, saying they are “not in a position” to improve advertising standards in Westfield shopping centres.
Honey Birdette has responded by releasing new ads: a lingerie-clad woman straddling Santa with the tagline “sorry kids! We have given Santa the night off”.
Scentre group claims they have liaised with Honey Birdette and they will be removing some “provocative elements” of their current Santa advertising campaign. However, in a media statement the Honey Birdette spokesperson claims they have not engaged with Scentre group on this ad.
Neither company’s response recognises the fact that the issue is not just the latest Christmas ad, but years of irresponsible advertising from Honey Birdette. Countless complaints have already been made to the Advertising Standards Bureau, yet Honey Birdette often simply replaces the offending ad with even more pornified images. The only current avenue for advertising standards is the ASB, who can take months to respond and have no regulating powers or enforcement authority.
Enough is enough.
We are calling on Westfield and the Scentre group to show some corporate social responsibility and urgently introduce basic advertising standards to ensure their tenant’s storefront signage is family-friendly.
Parents, employees and regular customers should be able to walk around a “family-friendly” shopping centre without seeing larger than life pornified posters that would be banned in a standard workplace setting, right?
Today, Friday 24th November 2017, is the time for direct action. By taking 10 minutes today to ring or visit Westfield Centre management we will ensure that our message is received.
Call or email the operator of Westfield – the Scentre Group. Details here:
Scentre Group Support Office & Switch
- Phone: (02) 9358 7000
- Address: 85 Castlereagh St, Sydney NSW 2000
Get on to social media and tweet your disappointment. Don’t forget to tag Westfield @westfieldau and Collective Shout @collectiveshout and use the hashtag #BoycottWestfield
Contact your local Westfield Centre Management about the lack of advertising standards in their Centre. Ring or pop into your local store and make a complaint in person. The stores are listed below.
Please comment on this post with what action you took and what response you received!
Westfield Shopping Centres:
- Bondi Junction, NSW - 500 Oxford St Bondi Junction NSW 2022 (02) 9947 8000
- Carindale, Brisbane - 1151 Creek Road Carindale/Brisbane QLD 4152 (07) 3120 5400
- Chermside, Brisbane - Cnr Gympie & Hamilton Rds Chermside/Brisbane QLD 4032 (07) 3117 5300
- Doncaster, VIC - 619 Doncaster Rd (Cnr Williamsons Rd) Doncaster VIC 3108 (03) 9848 1699
- Eastgardens, NSW - 152 Bunnerong Rd Eastgardens NSW 2036 (02) 9344 6766
- Fountain Gate, VIC - 25-55 Overland Drive Fountain Gate VIC 3805 (03) 9704 6666
- Garden City, Upper Mt Gravatt, QLD - Cnr Logan & Kessels Rd Upper Mt Gravatt/Brisbane QLD 4122 (07) 3135 5450
- Helensvale, QLD - 1-29 Millaroo Drive Helensvale QLD 4212 (07) 5630-5100
- Hurtsville, NSW - Cnr Cross St And Park Rd Hurstville NSW 2220 02 9511 2700
- Knox, Wantirna South, VIC - 425 Burwood Highway Wantirna South VIC 3152 (03) 9814 5000
- Kotara, NSW - Corner Park Avenue & Northcott Drive Kotara NSW 2289 (02) 4016 2570
- Marion, Oaklands Park, SA - 297 Diagonal Rd Oaklands Park SA 5046 (08) 8298 1188
- MT Druitt, NSW - Cnr Anzac Ave & North Lakes Dr. North Lakes QLD 4509 (07) 3491 9072
- North Lakes, QLD – Cnr Anzac Ave & North Lakes Dr. North Lakes QLD 4509 (07) 3491 9072
- Plenty Valley, Mill Park, VIC - 415 McDonalds Road Mill Park VIC 3082 (03) 9404 4511
- Southland, Cheltenham, VIC - 1239 Nepean Hwy Cheltenham VIC 3192 (03) 9582 5600
- Tea Tree Plaza, Modbury, SA - 976 North East Rd Modbury SA 5092 (08) 8264 4011
- Warringah Mall, Brookvale, NSW - Cnr Old Pittwater Road And Condamine Street Brookvale NSW 2100 (02) 9905 0633
- West Lakes, SA - 111 West Lakes Boulevard West Lakes SA 5021 (08)8159 4330
- Whitford City, Hillarys, WA - Cnr Marmion & Whitfords Ave Hillarys WA 6025 (08) 9308 2751