“Waking up is…” Wicked Campers Ad Standards complaint dismissed

"The slogan has obvious sexual innuendo attached to it."

The Panel acknowledged that although the sexual meaning of the advertisement would not be understood by young children, the sexualised suggestion of the advertisement may make some adults uncomfortable. The Panel considered that while some members of the community would prefer that advertising did not contain sexualised statements, in this instance the sexual innuendo* was mild.

In the Panel’s view the sexual innuendo* treated a sexual reference with sensitivity to the broad audience and did not breach Section 2.4 of the Code. Finding that the advertisement did not breach any other section of the Code the Panel dismissed the complaint.

*The sexual innuendo referred to - but not stated in this determination - is an erect penis.

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Image via Wicked Pickets


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