Who is Collective Shout?

Who is Collective Shout?

A:

Collective Shout is a not-for-profit company limited by guarantee and governed by a board of directors. We are an independent registered charity with no affiliation to religious or political institutions. Anyone who finds common cause with our goals is welcome to join.

Our purpose 

We are a grassroots campaigns movement for a world free of sexploitation in all its forms. We harness individual voices into a Collective Shout against the objectification of women and sexualisation of girls in media, advertising and popular culture. 

Our mission 

To bring about cultural change and societal transformation through holding corporations, advertisers, marketers and media accountable for the well established harms of objectification of women and sexualisation of girls and encouraging strategic social partnerships that uphold the value of women and girls.

Our core values 

  • A voice that values women and girls.
  • A voice that is known and respected as a thought leader on the objectification of women and sexualisation of girls.
  • A voice that creates counter-cultural change, where the objectification of women and sexualisation of girls is ‘unthinkable’.

The way we work 

  • We are a countercultural voice working to making the objectification of women and sexualisation of girls ‘unthinkable’.
  • We are a grassroots campaigns movement - empowering individuals to speak out thus amplifying our campaigns nationally.
  • Our professional presentations, products and thought leadership educate people about the way objectification of women and sexualisation of girls is normalised through media, marketing and corporate behaviour. Our presentations, products and thought leadership lead to cultural and systemic change that places value on women and girls.
  • We develop strategic social partnerships with corporates who value women and girls, to encourage other companies to do the same and advance corporate social responsibility.
  • We have a sustainable fundraising model because of loyal partnerships with donors and sponsors who are committed to authentic change.

Our Corporate Social Responsibility Pledge 

Collective Shout doesn’t just call out companies doing the wrong thing. We also work with those who want to commit to changing the status of women and girls and demonstrating their commitment by signing on to our Corporate Social Responsibility Pledge. Signatories sign a statement of intention worded as follows: 

“In a spirit of respect and responsibility towards our consumers and broader society, and in recognition of the UN Convention on the Elimination of All Forms of Discrimination against Women and Convention on the Rights of the Child, we PLEDGE to be respectful of women and girls in our advertising and marketing by refraining from: 

  • publishing images or messages that objectify women or girls; 
  • carrying products, or providing services that involve images or messages that objectify women or girls; 
  • promoting products or services that are designed to encourage children to think sexual appeal is essential to social success; 
  • carrying/promoting products to girls, or providing services to girls that bear any mark, brand or logo associated with pornography or the systematic objectification of women. 

We further pledge to rectify any error as soon as possible.” 

 


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