As part of our campaigning, we share these images to encourage supporters to take action. Most of these images are already in the public domain where they are visible to an all-ages audience. Where possible, we take steps to censor the images we share on our social media platforms.
History shows that most of our supporters are more compelled to take action when they see the offending ad or product. We take all necessary measures necessary to hold companies to account. Sometimes we have to be made uncomfortable in our efforts to protect our kids.(Armchair critics who take time to berate us rarely make complaints directly to companies whose ad or product they find so offensive. And no one is forced to follow us).
While we wish none of us had to see these images, our aim is to create change through collective action in the most successful way possible. Our record over 15 years shows our methods work.
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