Win! Bonds withdraws little girls bras

Bonds withdraws all 'bra like' products in girls sizes 6 and 8.

We are delighted to have received this media release from Bonds this afternoon in response to our campaign.

Media Statement

Wednesday 29 September 2010

BONDS WITHDRAWS GIRLS BRALETTE PRODUCT

Bonds has decided to withdraw all bra like products in girls sizes 6 and 8 from the market effective immediately.

Bonds takes its brand and product range extremely seriously, and is particularly conscious of the sensitivities of developing and marketing products for children.

The decision to remove these products from shelves has been made following recent consumer feedback regarding the “girls wideband bralette” product.

The rationale behind offering the range was to meet a consumer need of modesty, coverage and confidence.

In response of market sensitivities, we have instructed our retail partners to commence removal of these products from their shelves.

In light of this issue, Bonds has reinforced its children’s sizing policy for underwear, and will not be offering any children’s bralette or bra related product below a size 10.

Well done Bonds for making this decision! And Well done to all who made their voices heard on this issue.