Win! The Bottle-O removes sexualised in-store advertisement after local resident speaks out

There's a quote we refer to often at Collective Shout headquarters - 'Silence is the language of complicity, speaking out is the language of change" and this week we saw another example of how speaking out can make a difference. 

Joyce had been concerned about some sexualised imagery at her local liquor store for a number of years now. Attempts to discuss this with the store manager had fallen on deaf ears. Inspired by the campaigns from Collective Shout she decided to take action. 

Joyce took a photograph of the in store advertisement and took to social media to expose the fact that The Bottle-O were using a picture near naked picture of a woman to sell their alcohol.


Collective Shout supporters joined in and some lodged complaints with the Advertising Standards Board.



That afternoon their Digital Marketing Manager emailed Collective Shout to rectify the issue.

The Bottle-O have tweeted today:


The Bottle-O have also confirmed via email that further steps have been taken to counsel staff so that this type of situation does not occur in the future. We would like to thank The Bottle-O for acting quickly to rectify this issue. 

Positive outcomes like this can occur when concerned individuals take up their rightful voice in the public square bearing in mind the dictum 'The standard you walk past is the standard you set.'

Thank The Bottle-O on twitter here or on Facebook here.

Have you seen an advertisement that objectifies women? Send us the details here.

Read more on the harms of objectification and sexualisation here

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