Just one week after Melinda Tankard Reist wrote about Woolworths promoting the Lynx Lodge, Woolworths has agreed to withdraw from the Lynx Lodge promotion. Lynx was holding a competition with Woolworths, where a winner will be the first to stay at the Lodge with seven friends. Collective Shout supporter Jade posted Woolworths response to the letter she sent them about the Lynx Lodge.
Thank you for your email to Woolworths concerning the recent Lynx Lodge
marketing campaign. A number of customers have contacted us and
expressed their concern about Woolworths’ involvement in this promotion
which was primarily focused on an associated competition to win dirt
bikes. We have reviewed this activity and agree that the nature of the
overall Lynx Lodge promotion is not in keeping with Woolworths’ values
as a company. As a result we have spoken to the manufacturer and taken
steps to remove the association between the Woolworths brand and the
Lynx Lodge promotion. We sincerely apologise for any offence caused.
It's great to see this action from Woolworths. However we wonder how it came to be they were promoting the Lynx Lodge in the first place. Who made this decision? Who thought it would be a good idea to promote a venue that has been dubbed a virtual brothel?
You might like to thank Woolworths for making this decision and urge them to not to stock or promote brands that degrade women. You can do so here.
There is still much more work to do with Lynx. Find out more details on how you can take action, see our Lynx Stynx campaign.