Ten years ago a small band of women came up with an idea

A couple of landmark reports had come out on the harms of sexualising girls. Melinda Tankard Reist wrote a book – Getting Real – on the issue. People were asking: ‘What can we do?’

So we met to discuss it, bringing our backgrounds in journalism, women's health, aid and development, eating disorder treatment and education to the table.

The rest is history. 

See our most recent wins below or click here for an A-Z list of wins and past campaigns.


Yesterday we took to social media to ask CEO Jane Hastings to exercise corporate social responsibility and remove the p*rny image in the Rydges Gold...

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Ad Standards fail prompts local council to act

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After just 5 days of campaigning by our supporters, online shopping giant SHEIN has removed a range of g-strings for girls and a miniature penis...

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Update from petition starter Anna Cordell E-commerce giant Etsy appears to have blocked search terms related to child sex abuse dolls. 

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US-based investment firm Thrivent Financial for Lutherans has quietly sold off over one million dollars in shares in strip club company RCI Hospitality Holdings (RCIHH)...

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Skincare brand Etto Australia has been found to be in breach of Ad Standards code of ethics after promoting their product in The Good Weekend....

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25 accounts down in 48 hours after our reports *Content warning

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Movement Director Melinda Tankard Reist featured on MelbourneCatholic.org

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Accounts tied to toddler sex abuse doll company disappear after supporter action

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Is Australian sex doll "influencer" Rod profiting from the sale of toddler sex abuse dolls?

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You can defend their right to childhood

A world free of sexploitation is possible!

Fuel the Movement