Ten years ago a small band of women came up with an idea

A couple of landmark reports had come out on the harms of sexualising girls. Melinda Tankard Reist wrote a book – Getting Real – on the issue. People were asking: ‘What can we do?’

So we met to discuss it, bringing our backgrounds in journalism, women's health, aid and development, eating disorder treatment and education to the table.

The rest is history. 

See our most recent wins here or click here for an A-Z list of wins and past campaigns.


Take action! Tell Balenciaga to remove bondage themed ads featuring children

Read more

Our investigation uncovers VAST range of child sex abuse dolls

Read more

Tech giants STILL aiding predators, putting young girls at risk

Read more

UK t-shirt co endorses violence against women

Read more

Mega e-commerce shopping platform Alibaba has announced it will block all sales of sex dolls to Australia. The decision follows removal of all child sex...

Read more

61k supporters called for change to sexist uniform regs

Read more

Fifty-nine child protection organisations and experts sign open letter to Zuckerberg 

Read more

You can defend their right to childhood

A world free of sexploitation is possible!

Fuel the Movement