Fourteen years ago a small band of women came up with an idea

A couple of landmark reports had come out on the harms of sexualising girls. Melinda Tankard Reist wrote a book – Getting Real – on the issue. People were asking: ‘What can we do?’

So we met to discuss it, bringing our backgrounds in journalism, women's health, aid and development, eating disorder treatment and education to the table.

The rest is history. 

See our most recent wins below or click here for an A-Z list of wins and past campaigns.


The power of one complaint: Speaking out leads to change Collective Shout supporter, Isla, alerted us to a Wheels & Dollbaby ad promoting their 'St....

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Our fifth victory for 2024! NSW supporter Pat sent our Movement Director MTR this image late Sunday afternoon, posted to the Insta account of Boveda,...

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Canberra Thai restaurant CocoNine has removed a sign depicting a man looking through a peephole of a woman’s restroom after being called out.

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Earlier this week a supporter sent us a screenshot of a sponsored post on Facebook where giant e-commerce platform SHEIN was pushing thigh-high fishnet stockings...

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*Update: The ads have been removed thanks to your rapid action. Scroll to bottom for details* This week a teacher forwarded us a sponsored post...

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Sexist caps removed, sexualised toys and kids clothing gone, sex industry shares dumped, paedophilic Twitter accounts shut down, child sex abuse doll accounts pulled, outdoor...

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*Content warning Six investment firms have (quietly) sold off their Playboy shares after our calls to divest from the global porn empire. They are:

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Yesterday we took to social media to ask CEO Jane Hastings to exercise corporate social responsibility and remove the p*rny image in the Rydges Gold...

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Ad Standards fail prompts local council to act

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After just 5 days of campaigning by our supporters, online shopping giant SHEIN has removed a range of g-strings for girls and a miniature penis...

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You can defend their right to childhood

A world free of sexploitation is possible!

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