Ten years ago a small band of women came up with an idea

A couple of landmark reports had come out on the harms of sexualising girls. Melinda Tankard Reist wrote a book – Getting Real – on the issue. People were asking: ‘What can we do?’

So we met to discuss it, bringing our backgrounds in journalism, women's health, aid and development, eating disorder treatment and education to the table.

The rest is history. 

See our most recent wins here or click here for an A-Z list of wins and past campaigns.


2 hours to take down Cat Mountain’s porn-themed ads

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We've had another major #WakeUpInstagram win, with Instagram's rollout of new tools to help protect underage users from predators on the platform including:

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The annual roundup - be encouraged! Help us achieve more WINS in 2021 - click here to give

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Update- Win! Bakers Delight has advised the poster will be pulled from stores.

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Thanks for flood of complaints, promos removed in less than 24 hours After our flash-campaign against it, Melbourne-based BBQ company Boss Hogg and the Duchess...

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Instagram has responded directly to our #WakeUpInstagram campaign by adding a new in-app reporting tool to report accounts which sexualise children.

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"We'll be working closely with our suppliers to ensure this does not happen again"

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You can defend their right to childhood

A world free of sexploitation is possible!

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