Ten years ago a small band of women came up with an idea
A couple of landmark reports had come out on the harms of sexualising girls. Melinda Tankard Reist wrote a book – Getting Real – on the issue. People were asking: ‘What can we do?’
So we met to discuss it, bringing our backgrounds in journalism, women's health, aid and development, eating disorder treatment and education to the table.
The rest is history.
See our most recent wins here or click here for an A-Z list of wins and past campaigns.
**UPDATE** Chemist Warehouse have apologised and removed the product from sale. See their statement below.
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