Ten years ago a small band of women came up with an idea

A couple of landmark reports had come out on the harms of sexualising girls. Melinda Tankard Reist wrote a book – Getting Real – on the issue. People were asking: ‘What can we do?’

So we met to discuss it, bringing our backgrounds in journalism, women's health, aid and development, eating disorder treatment and education to the table.

The rest is history. Check out our wins here.


[UPDATE] WIN! #BESTRACK Ad withdrawn 'due to complaints'

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The "I support Women in Sport" awards hosted by Women's Health Magazine faced social media condemnation for its decision to hire body painted semi-naked models...

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People power forces Wicked Campers to withdraw misogynistic marketing

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Dave Martin and Collective Shout In response to our petition Isuzu has agreed to remove its “x rated” sex tourism competition. More than 1000 people...

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It has been reported that US rapper Tyler the Creator and his rap group "Odd Future" have been barred from entering New Zealand. New Zealand...

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Media Release

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Foxtel's publicity stunt highlights failure of Advertising Industry self-regulation

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Clothing retailer Best & Less responds to complaints

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The petition calling on ZOO magazine to apologise and scrap its 'hottest asylum seeker competition' accumulated over 6000 signatures. 

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Ever thought emails and complaints weren't worth the effort? Read on

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You can defend their right to childhood

A world free of sexploitation is possible!

Fuel the Movement