Ten years ago a small band of women came up with an idea.

A couple of landmark reports had come out on the harms of sexualising girls. Melinda Tankard Reist wrote a book – Getting Real – on the issue. People were asking: ‘What can we do?’

So we met to discuss it, bringing our backgrounds in journalism, women's health, aid and development, eating disorder treatment and education to the table.

The rest is history. 

Check out our wins here.

Kmart apologises, swiftly withdraws sexualised underwear for girls

In one of the fastest responses to consumer complaints that we’ve seen, Kmart has withdrawn a range of underwear with sexualised slogans and issued an...

ASB upholds complaints against Lynx 'Rules of Rugby' ad

Unilever complains Collective Shout encouraged complaints The Advertising Standards Board have upheld complaints against Lynx's sexist 'Rules of Rugby' advertisement.The advertisement was supposedly created to...

Win! 'A Serbian Film' refused classification upon review

Film depicting extreme sexual violence now banned in Australia Some time ago we received an email from a member of the community concerning the screening...

Win! Lynx pop up spa promotion rejected: Sydney Lord Mayor exposes Lynx's tricks

Lynx's event application 'misleading and inaccurate' Sydney City Council rejects Lynx's application for a second event Collective Shout supporters have today received letters from the...

Win! Calvin Klein 'gang rape' billboards removed

Collective Shout speaks out against billboards depicting violence against women and gets results Collective Shout supporter Patrice had posted a message about this billboard on...

Win! Woolies withdraws from Lynx promotion

Just one week after Melinda Tankard Reist wrote about Woolworths promoting the Lynx Lodge, Woolworths has agreed to withdraw from the Lynx Lodge promotion. Lynx...

Win! Racing Qld bans bikini track sprint

Club had been refused on 'three separate occasions' As reported on the Gold Coast news: RACING Queensland has banned the Gold Coast Turf Club from...

Win! Bonds withdraws little girls bras

Bonds withdraws all 'bra like' products in girls sizes 6 and 8. We are delighted to have received this media release from Bonds this afternoon...

Ashley Madison billboard pulled down

Advertising Standards Board upholds complaints against 'Have an Affair' billboard The Advertising standards board has upheld complaints against Ashley Madison 'Have an Affair' billboard. Ashley...

You can defend their right to childhood

Everyday our young people are exposed to more brands continuing to sexualise girls and objectify women. You can bring change to this sexploitation, stop companies from degrading women and prevent its devastating effects on young people.

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