Fourteen years ago a small band of women came up with an idea

A couple of landmark reports had come out on the harms of sexualising girls. Melinda Tankard Reist wrote a book – Getting Real – on the issue. People were asking: ‘What can we do?’

So we met to discuss it, bringing our backgrounds in journalism, women's health, aid and development, eating disorder treatment and education to the table.

The rest is history. 

See our most recent wins below or click here for an A-Z list of wins and past campaigns.


The annual roundup - be encouraged! Help us achieve more WINS in 2021 - click here to give

Read more

Update- Win! Bakers Delight has advised the poster will be pulled from stores.

Read more

Thanks for flood of complaints, promos removed in less than 24 hours After our flash-campaign against it, Melbourne-based BBQ company Boss Hogg and the Duchess...

Read more

Instagram has responded directly to our #WakeUpInstagram campaign by adding a new in-app reporting tool to report accounts which sexualise children.

Read more

"We'll be working closely with our suppliers to ensure this does not happen again"

Read more

"We’ll be working closely with our suppliers to ensure this does not happen again."

Read more

Win! 

Read more

[Updated] What will stop neighbourhood sexploitation? (NSFW)

Read more

Media Release Collective Shout welcomes Alibaba’s removal of child sex abuse doll listings from global platform Collective Shout welcomes the actions of e-commerce giant Alibaba...

Read more

"Bubba Pizza has made the decision to cease the printing of pizza boxes with the term ‘ball and chain’ and will be withdrawing these boxes...

Read more

You can defend their right to childhood

A world free of sexploitation is possible!

Donate Now