Ten years ago a small band of women came up with an idea

A couple of landmark reports had come out on the harms of sexualising girls. Melinda Tankard Reist wrote a book – Getting Real – on the issue. People were asking: ‘What can we do?’

So we met to discuss it, bringing our backgrounds in journalism, women's health, aid and development, eating disorder treatment and education to the table.

The rest is history. Check out our wins here.

Advertising Standards Board upholds complaints against 'Have an Affair' billboard The Advertising standards board has upheld complaints against Ashley Madison 'Have an Affair' billboard. Ashley...

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You can defend their right to childhood

A world free of sexploitation is possible!

Fuel the Movement