This week our petition calling on McDonald's to ditch the soft porn gained media attention, forcing them to respond. After being contacted by a journalist a McDonald's spokesperson said each fast food restaurant selected its own entertainment content and apologised to families who were exposed to the video.
The article stated:
"A McDonald's spokesperson said it would take measures to avoid a repeat of the incidents. "We are proud of our reputation as a family-friendly restaurant and aim to create a welcoming, safe and respectful environment," the spokesperson said. "Each restaurant commonly selects television programs for viewing that are readily available on commercial television. In this case we apologise to anyone that was offended."
But do we buy it? What exactly are the measures that McDonald's will take to avoid a repeat of the incidents?
Since starting the petition we have been contacted by parents from all around Australia claiming that their local McDonald's also screens sexualised content. Many of these parents have complained to McDonald's before.
Rotating ads at Albany Creek Mcdonald's Qld, June 2015 included advertisements for breast implant surgery
Here are just a handful of comments from our petition:
"I’ve experienced this at McDonald's on Springvale Rd and Maroondah Hwy Melbourne where a woman’s breasts were exposed on a music video large t.v screen for all to see and I made an official complaint via McDonald's but never had a reply. It’s inappropriate for a public place! Wake up to yourselves, your staff are young, your clients are often children and could be porn addicts for all you know you are feeding them more than food!" - Ian Watkinson
"Several years ago, my sister-in-law complained about highly sexualised content on a Maccas TV whilst at a kids’ birthday party." -Tim Rushbrook
"I’ve seen this in store & complained & nothing was done!" - Colleen Miller
"Dad of 6. Seen full frontal nudity on TV screens in Maccas before. Couldn’t believe it! Was not alone with other parents in Maccas with a general sentiment of what are they thinking… Kind of like, A Happy meal and would you like boobs with that. Spoke to person at counter and they just said the channel was set and they couldn’t do anything. Got the vibe I was making a fuss about nothing. Complained twice at different Maccas. Not impressed." - Mike Wilson
For a company the size of McDonald's it would be quite easy to implement a national policy around what content can and cannot be played within their franchises. McDonald's needs to come clean about what their plan is to keep their establishments porn free across the country.
Thousands of people have signed our petition. If you have not signed please add your name here.
Leave McDonald's a message here asking them what measure will they take to ensure soft porn is no longer screened to kids.
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