7 arguments defending McDonald's pornified music videos that people just haven't thought through

McDonald's are pushing soft porn to kids by screening hyper-sexualised content on their in-store TV screens throughout restaurants across Australia. 

Our petition for McDonald's to implement a national policy regarding family friendly content has gained thousands of signatures. 

Over the course of the campaign we have had comments from selected individuals excusing McDonald's behaviour and showing a true lack of understanding of the problem. We have addressed those arguments below. 

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Father speaks out against Maccas sexploitation

A NSW father has spoken out against the hyper sexualised music videos displayed in McDonald's restaurants across the country. He was with his six and eight year old children when they were exposed to sexualised content via the in-store TV screen. 

Our petition to McDonald's to implement a national policy regarding family friendly content has already gained thousands of signatures. 

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Russia bans two of the world's largest pornography websites

Russia's media watchdog, Roskomnadzor, has blocked access to two of the world's largest pornography websites.

Internet service providers had until Tuesday to implement the ban. 


The sites now redirect to a message explaining they have been blocked "by decision of public authorities".

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Why is the advertising industry still promoting violence against women?

Advertisers, challenged with cutting through a cluttered marketing environment, sometimes aim to shock. Unfortunately while their aim may be to get their client noticed, our research shows they continue to glorify the violent exploitation of women.

This is despite increasing community support, matched by public policy efforts to counter violence against women.

Flick through any glossy high fashion magazine today, and you will be confronted with images of women who have been assaultedbrutalised or murdered.

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A code of ethics that ignores sexism is a roadblock to equality

"Sexism is not always obviously violent, exploitative or degrading. It can be unintended or disguised innocently as humour, but it is always insidious, offensive to and exclusionary of its victims."

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In Australia we have a self regulatory advertising system. This system is in place to (supposedly) ensure that "advertisements and other forms of marketing communications are legal, decent, honest and truthful and that they have been prepared with a sense of obligation to the consumer and society and a sense of fairness and responsibility to competitors."

As part of this system a 'code of ethics' was drawn up. Each time a complaint is made the Advertising Standards Board goes back to this code to see if the ad is in breach of one or more of the codes. But how effective can the code of ethics be when it completely ignores sexism? 

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'How to talk to a woman wearing headphones' Clue: Just Don't

Recently an article on The Modern Man was released with advice for men on how to talk to a woman who is wearing headphones. It included conversation starters and common mistakes to avoid. 


Caitlin spoke to Huffington Post and set the record straight:

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A teacher writes: “I know the reason for the vile behaviour in our students.”

Reprinted with permission from the author

When I turned on the computer this morning to see a story about how female students have been targeted in a pornography ring run by school boys, my stomach turned. I have been a secondary school teacher for over a decade and the schools implicated in the scandal are all familiar to me.

Over the past few years we have been shocked by the dramatic rise in domestic violence. We have seen a state government taskforce established and generous funding pledged from the Federal Government in order to put an end to domestic and family violence.

Despite this, the problem grows and the pornography industry thrives. Over the last few years we have witnessed an onslaught of freely available pornography. At the click of a button, anyone with an internet connection has easy and unrestricted access to a smorgasbord of sex.

At this point some might pull out the ‘prude’ card. Many may advocate for ‘adult rights’ that we should be free and liberal, that sex is now casual and porn is just normal… So let’s just look at the research.


A Utah senator has stated that pornography is causing major social and emotional problems.

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Bras'N'Things forced to pull pornified Playboy video

Lingerie retailer Bras'N'Things has been forced to discontinue a Playboy video ad due to its overtly explicit content.

While many associate Playboy simply with its branded items or magazine, Playboy Enterprises own various adult TV channels and websites, broadcasting brutal, hardcore pornography. Retailers that stock Playboy branded products are helping Playboy to produce and distribute content that objectifies and degrades women.

Consumers lodged complaints with the Advertising Standards Board after being exposed to the sexualised content which was playing on TV screens in the retailer’s front windows in full view of passers by including children.fp.jpg

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Maccas, it's time to take sexploitation off the menu

From an ex employee

McDonalds_Employee.pngOkay I will admit it, I was once an employee at the world's biggest restaurant chain, McDonald's. I was just about to turn 15. It was my first job. When I was hired on the spot and toured around the back of the restaurant I was in awe. There was so much hustle and bustle, beepers going off, staff calling out orders, but it ran like clockwork. 

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Geocon exploits women with topless celebration

The online world was all a buzz after hearing that construction company Geocon celebrated building Canberra's tallest residential tower by hiring topless waitresses to hand out drinks to employees on Friday afternoon.


"The decision by one of Canberra's largest construction companies to invite topless women onto a work site to celebrate the completion of part of an apartment block is alarming."

"That such a celebration took place in the middle of a Friday afternoon in full view of the public and a short distance from a church and school is even more disturbing."

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