The sexist Ultra Tune ads are back for 2017 and we're #NotBuyingIt

*Insert head desk*

Yes you read it right, here we are again, talking about Ultra Tune and their sexist ads. We've written about Ultra Tune numerous times, they have featured on our #CrossedOff list for the last three years and were also in the Top 10 most complained about ads for 2016. 

This week they launched video #5 in their 'Unexpected Situations' series which is set to be televised during the Australian Open (you know, when families and kids are watching). The ad involves close ups of womens sexualised parts whilst spraying each other with a fire extinguisher. We are supposed to believe they are attempting to put out a car fire but the display more closely resembles a wet T-shirt competition. 

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Ad Standards Board said what?

The following ads were all given the green light by the Advertising Standards Board. Collective Shout is calling for an advertising industry overhaul. Sign the petition here

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Backpage shuts down adult section filled with prostitution/child trafficking

Online classifieds website Backpage have this week shut down their adult advertising section of their site after being accused of facilitating child trafficking. 

As reported by the Washington Post "The decision came shortly after a Senate panel released a report alleging Backpage concealed criminal activity by removing words from ads that would have exposed child sex trafficking and prostitution.

Backpage.com’s CEO, Carl Ferrer, has been arrested booked on felony pimping charges. 

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Fifty Shades Is Abuse

In Feb 2017 Fifty Shades Darker, the second installment in the Fifty Shades Trilogy is due to be released in cinemas, just in time for Valentines Day.

We've prepared responses to some of the most common arguments we heard in support of the book series and film.

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Dr Michael Flood's 7 tweets focused on the clear and consistent evidence of pornography’s effects or impact

Just in case you were wondering if the jury was still out on pornography's effects on young people Dr Michael Flood, Associate Professor at the University of Wollongong, took to Twitter to set the record straight. 

We hope community members and policy makers will take note. 

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Advertising Standards Board disagrees over sexualised Honey Birdette ads

The Advertising Standards Board is made up of 20 people from across Australia with various professional backgrounds, however they didn't quite see eye to eye when determining whether the latest Honey Birdette posters were in breach of the code. 

These complaints were all subsequently dismissed.

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Media literacy must begin earlier: New Australian research into sexualisation of girls

At Collective Shout, we campaign against the objectification of women and the sexualisation of girls. The term 'sexualisation' can at times be misunderstood - so what exactly does sexualisation refer to?

The American Psychological Association’s 2007 Task Force into the Sexualisation of Girls makes a clear distinction between healthy sexuality and sexualisation. Sexualisation occurs when a person’s value comes exclusively from their sexual appeal, when a person is sexually objectified, or when sexuality is inappropriately imposed on a person. 

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Young People Need Critical Porn Analysis; ‘Porn Literacy’ Is Not Enough

A new conversation is happening in educational circles, with many speaking up about the need for kids and teens to become ‘porn literate’. It is increasingly evident that kids cannot cope with the onslaught of hyper sexed, supranormal, graphic, abusive, body punishing, downright degrading images they can openly access at the click of a button. Some kids mimic what they see in their behaviours towards others; some are traumatised and wet themselves when recalling horrors their little brains can’t process; others are turned off sex for life, and share “If that’s what sex is, I don’t ever want to have it”. Yes, we have a crisis. And yes, our kids need all the protection, equipping and restoration we can give them.

However, ‘Porn Literacy’ will fail to effectively address porn culture, particularly if it’s the version advocated for by UK voice Jenni Murray, who recently called for porn to be shown in classrooms. The argument is that carefully chosen examples of pornography could be shown to teenagers from, say, the age of 15.

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Let toys be toys! Why does gender-stereotyped toy marketing matter?

Let_toys_be_toys.jpgDid you notice any unnecessarily gendered toys this Christmas season? Why are selected toys marketed 'for girls' or 'for boys' when any child can play with them? 

Our friends at UK based Let Toys Be Toys are running a campaign calling on retailers to stop promoting toys as only for girls or only for boys.

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Wins and Highlights of 2016

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With your support, Collective Shout has continued to challenge sexploitation at every level during 2016. It is because of our supporters all over the country (and overseas) that our collective voice and impact continues to grow so thank you and here's to keeping up the fight in 2017!


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