Volley in hot water over sexualised #Grassroots ad campaign

New on our list of corporations that have exploited women are Volley with their recent #Grassroots campaign. Volley have been a popular shoe company for decades, but for some reason they got lazy and decided they were going to try the 'sex sells' method of advertising (which we know doesn't actually lead to more sales as detailed here).

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Calvin Klein at it again

*Update* Calvin Klein remove sexualised advertisement

"Hi there,
Thanks for your patience with this matter. We hope you can understand our need to balance both the rights of the retailer with the needs of the community.

We shared these concerns with Calvin Klein, and are pleased to report that they have replaced that particular artwork with alternate imagery overnight.

We do value community feedback and we're pleased to have been able to work with the retailer to address these concerns.

Kind regards,
Westfield Chatswood"

This picture outside a Calvin Klein store in a Westfield Shopping Centre was recently brought to our attention.


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KFC claims "no control" over showing sexualised content to kids

For some time now thousands of parents have been calling on McDonald's family restaurant to implement a policy regarding family friendly TV content after many of their children were exposed to sexualised music videos in their stores. 

Now KFC has been found to be doing the same. 

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UFit Fitness slammed for objectifying women with larger than life roadside billboard

A UK gym has been called out for sexist billboard advertisements depicting a woman's backside alongside the slogan "There's better things to be stuck behind than the car in front."

Campaigns Manager Caitlin Roper was quoted in the Huffington Post:

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Sexism, Women’s Objectification and Sex Trafficking at Australian Sporting Events

Most Australians wouldn’t consider the links between sexism, objectification of women and sex trafficking in sport, or even think about it at all.

In the U.S. there are huge spikes in sex trafficking at major sporting events, like the Super Bowl, where hundreds of under aged girls have been rescued and arrests of pimps made in the last decade. Sex trafficking happens in Australia right under our noses and the public are generally oblivious or in denial about it. Perhaps the reason for this is they are unaware or misunderstand what sex trafficking is.

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Collective Shout announces Kerryn Baird as new ambassador to support advocacy for women and girls

Collective Shout, the grassroots campaign movement against the objectification of women and sexualisation of girls, announces Kerryn Baird as its new Ambassador.

The announcement was made at a fundraising event for the movement held at the Museum of Contemporary Art in Sydney last night for International Day of the Girl Child.  Addressing the event was Ms Baird’s first function as Ambassador.

Attending the event with her was her husband and NSW Premier Mike Baird.

In her speech, Ms Baird said she decided to accept the invitation to become an Ambassador because she believed children were at risk of losing their childhood.

“I want more for our girls. And boys,” she said.

“Like many of you in the room, I have daughters. I have hopes for them. I want them to fulfil their potential. To be able to contribute.

“I want a world where words to describe girls not as sexy, and hot, but as worthy, strong, healthy, active, imaginative”.


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Let’s stand for girls

Sexually objectifying portrayals of women are harmful – especially to young girls.
That’s why I’m so thankful that thousands have already signed the petition to change Australian advertising standards.
If you’d like to go a step further with your support, we’re asking for any donation you can give to help meet a $50,000 goal by International Day of the Girl Child on 11 October.


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Submission to the Consultation on UN Women approach to sex work, the sex trade and prostitution

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A code of ethics that ignores sexism is a roadblock to equality

"Sexism is not always obviously violent, exploitative or degrading. It can be unintended or disguised innocently as humour, but it is always insidious, offensive to and exclusionary of its victims."

Sign the petition

In Australia we have a self regulatory advertising system. This system is in place to (supposedly) ensure that "advertisements and other forms of marketing communications are legal, decent, honest and truthful and that they have been prepared with a sense of obligation to the consumer and society and a sense of fairness and responsibility to competitors."

As part of this system a 'code of ethics' was drawn up. Each time a complaint is made the Advertising Standards Board goes back to this code to see if the ad is in breach of one or more of the codes. But how effective can the code of ethics be when it completely ignores sexism? 

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Win! Aquatic Centre ditches sexualised vids after mum speaks out

For a long time, I have been troubled by the mere presence of TV screens in public areas. It seems that these days every restaurant, cafe and shopping centre virtually adorn their walls with them.

As a mother who has always been restrictive of what my daughter is allowed to view, this can be very disturbing when, for example, you can walk into a café and there’s news footage of the latest bomb attack for my ten-year-old to see. I often question the need for these screens to be there in the first place. Most of the time the volume is turned down, so whatever show is on cannot be properly followed. It is, however, natural for eyes to be drawn to moving imagery – especially the eyes of young children.

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