Law firm's sexual innuendo fine according to the Advertising Standards Board

If you are looking for legal services in the Brisbane area you may want to give Logan Law a miss. Their sexist advertising has lead to complaints to the Advertising Standards Board, who have subsequently dismissed the complaints. (Probably because there is nothing in the code of ethics to address sexism

One of their advertisements is a Faceboook post for legal services offered by Logan Law using innuendos relating to having a vehicle hit another vehicle from behind with hashtags such as "#steveo #hollyweed #loganlaw #smashedhardfrombehind #coppedoneinthebumper #beenrearendedlately #penetratingbrisbane #takenoneinthetailpipe".

The complainant said: 

The majority of Logan Law's advertising has extreme sexual connotations and this is not limited to their Facebook posts, this also includes billboards seen around Brisbane which are promoted in an incredibly unprofessional manner. I find their advertising highly inappropriate.

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Harmful Wicked Campers' vans face deregistration in NT

Wicked Campers' vans with banned slogans will not be able to be registered in the Northern Territory and pressure is on for other jurisdictions to follow suit. 

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Matalan Bra-gate: How Speaking Out Leads to Cultural Change

Trigger warning: This blog contains references to child sexual abuse, please be aware of and prioritise your own well-being.

Shopping with my with my 10 year old daughter one Sunday afternoon, she suggested she needed new school socks. I could not have envisioned the chain of events that would quickly unfold as a result of her request….

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Win! Cancer Council intervenes with fundraiser that objectifies women

Fundraising for charities is a noble goal, one that we particularly appreciate the value of, being a charity that runs solely on donations ourselves. But recently a group decided to fundraise for the Cancer Council by holding an event at Schnitz'N'Tits. 

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A copy of the flyer on the groups Facebook page
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Vile vans vilify no more – it’s the law

The QLD government released a statement yesterday to announce that commercial operators who refuse to remove offensive slogans from their vehicles will have their registrations cancelled under new laws coming into force next month.

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“With this legislation, vehicles registered in Queensland displaying sexist, obscene or otherwise offensive advertising may face having their registration cancelled,” Main Roads and Road Safety Minister Mark Bailey said.

“This strikes the right balance between firm and fair - if the Advertising Standards Board (the Board) determines that an ad on a Queensland registered vehicle needs to be removed or modified, the registration holder will have a chance to make those changes.

“If those changes aren’t made, the registration of the offending vehicle will be cancelled, simple as that.

“Rather than ignore Board determinations, as has sometimes been the case in the past, registered operators now have a good reason to make the required changes and fall in line with community expectations.”

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Words Matter

"I’ve compiled a list of around a hundred words, all positive, and none which have anything to do with looks, or titles. Instead I’ve chosen words to reflect who the girls are inside." - Sesame Ellis, Photoblogger

The girls are asked to pick three words from the list to describe themselves. 

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Honey Birdette breach advertising code of ethics.....again

When will changes be made to the failed advertising self regulation system?

In December last year Honey Birdette released a series of posters for display in their shop windows around the country. Consumers lodged their complaints with the Advertising Standards Board who eventually determined that two of the four posters did in fact breach the code of ethics.

Honey Birdette have repeatedly breached the code of ethics. But there are no penalties for repeat offenders. And by the time the ASB made their determination in January, the posters had already been up for weeks, and had since been replaced by the next months promotional signage.

How many children were exposed to these harmful images in the meantime? Why must families doing their weekly grocery shop continually be exposed to hyper-sexualised content against their will? 

We've outlined 25 flaws to the current self regulatory system here

Take action: 

Contact your MP regarding the flaws in the current system. 

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Campaigns Manager, Caitlin Roper, in The Sydney Morning Herald today on Fifty Shades Darker

"The popularity of Fifty Shades of Grey is a testament to how far we have yet to come in working to end men's violence against women." 

Our Campaigns Manager, Caitlin Roper, is in The Sydney Morning Herald today on 'Why you should boycott the Fifty Shades Darker movie'. The film will be released in cinemas around the country today, just in time for Valentine's Day. 

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Campaigns Manager, Caitlin Roper, speaks to 92.9fm regarding the #50Dollarsnot50Shades campaign

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Woman stripping to promote discount sale is A-OK according to the Ad Standards Board

The Board noted the advertised product is clothing and considered that it was not exploitative to use a woman wearing the advertised product. The Board noted that the woman is shown to lift her top up and expose her stomach. The Board noted the complainant’s concern that by showing a woman in the act of undressing the advertisement presents the woman as a sexual object.

The Board noted that the tagline, which features across each image and covers the woman’s torso, says “Everything 50-70% off” and considered that the woman’s partial removal of her clothing is a physical demonstration of this rather than a suggestion that the woman is a stripper.

The Board acknowledged that some members of the community would prefer that female models were not used to advertise clothing in this manner but considered that in the context of a clothing sale the images of the woman lifting her top to reveal a naked stomach and back were not exploitative and/or degrading of this, or any other, woman.

Advertising code of ethics must change!

Sign the petition to change advertising standards here

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