Sign the Corporate Social Responsibility Pledge to stop objectification

The Corporate Social Responsibility Pledge is a statement of intention by a company to be respectful of women and girls in advertising and marketing. We are looking for companies to agree to the statements listed below.


Will you pledge that:

  • You will not publish images or messages that objectify women or girls; nor will you carry products, or provide services, that involve such images or messages. Objectification means presenting a person as an object for another person’s use or enjoyment, and it includes a gratuitous focus on a particular body part or parts.

  • You will not carry products, or provide services, that encourage children to think physical attractiveness is necessary to social success.

  • You will not carry products for girls, promote products to girls, or provide services to girls that bear any mark, brand or logo associated with pornography or the systematic objectification of women.

  • You will not carry products for girls, or provide services to girls, that resemble or reflect any product or service habitually used by women to enhance their sexual appeal.

  • Where an error is made you pledge to rectify it as soon as possible.

You further undertake to fulfil all the above pledges in a spirit of respect and responsibility towards the consumer and the broader society; and of recognition of the Convention on the Elimination of Discrimination and UN Convention on the Rights of the Child.


 

See our list of pledge partners here

17 register your interests

Yes, I would like to register my interest in signing the Corporate Social Responsibility Pledge