Fifty dollars not Fifty Shades

Put your money where women like Anastasia end up


Collective Shout is now a co-sponsor of the international #50dollarsnot50shades campaign 

[UPDATE] Collective Shout responds to common pro-50 Shades arguments

[WATCH] "Domestic Violence dressed up as Erotica" - Lisa Wilkinson reviews 50 Shades of Grey

#50dollarsnot50shades is a grassroots, women-led campaign, encouraging people to boycott the 50 Shades of Grey movie and instead give a $50 donation to domestic violence shelter or agency.

The money you would have spent on movie tickets and a babysitter or movie tickets, popcorn and drinks will go towards serving victims of abusive relationships like the one glamorized in the 50 Shades series.

Hollywood doesn't need your money; abused women do. 


Psychologists at Michigan State University and Ohio State University conducted a systematic analysis of 50 Shades of Grey and found that intimate partner violence is pervasive in the novel. Christian Grey is the perpetrator of this violence and Anastasia suffers significant harm at his hands. The relationship between the two characters meets the US Centers for Disease Control's definition of Intimate Partner Violence. 

‘‘Double Crap!’’ Abuse and Harmed Identityin Fifty Shades of Grey Amy E. Bonomi, PhD, MPH,1–4 Lauren E. Altenburger, BS,1 and Nicole L. Walton, MSW1

Take Action!

Donate to a domestic violence shelter or agency of your choice. 

Visit #50dollarsnot50shades on Facebook and let them know where you have made your donation. You can also let us know in comments below and we can share that information on your behalf. 

Where to donate?

If you're unsure about which domestic violence service to donate to, check out the Domestic Violence Resource Centre as a starting point to see what services exist in your area.

It is up to the individual to determine which domestic violence service they will donate to. We encourage participants to direct donations to organisations that provides direct support to women affected in your local community.

Let your networks know about #50dollarsnot50shades and ask if they are aware of local services that provide direct services to women. 

Spread the word! 

Share images from the #50dollarsnot50shades campaign on social media - add a message about which domestic violence service or shelter you have made a donation to. 

Not able to make a donation? You can still help generate awareness and funding for domestic violence services by sharing the campaign and information about services that provide direct support to women.


Disappointingly, there are various respected organisations around the country who are willing to profit financially from the promotion of Fifty Shades of Grey and sexed up intimate partner violence. These organisations below have organised fundraising screenings or promotions based on the film. Many of these are good causes, but not a good enough justification for promoting violence against women. Contact them and ask them to stop.

White Ribbon  WIN! CANCELLED

UnitingCare Australia  WIN! CANCELLED

Miracle Babies- Event Contact them via website, Facebook or Twitter

Chris O'Brien Lifehouse Event Contact them via Facebook, Twitter or email:

Oxfam (Everett) Event Contact them via Website, Facebook or Twitter

Terry White Chemists*- Competition Contact via Facebook or email:

*Terry White has apologised for their promotion on their Facebook page and said they will not promote Fifty Shades of Grey any further.

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  • commented 2015-02-14 21:44:02 +1100
    Brighton secondary college in Melbourne is also using the film as a fundraiser. Disappointing!!

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