If women choose to participate and get paid, what's the problem?

It's true that some women ‘choose’ to participate in practices and industries that sexually objectify and commodify women's bodies. But just because a few individual women participate in their own objectification doesn’t negate the well-established harms of sexual objectification on women as a whole. (See also 'What do you mean by objectification?')

We also need to consider the wider cultural context in which women make these 'choices'. We live in a culture in which women learn from childhood that their worth is largely determined by their physical beauty and sexuality. Women and girls are rewarded for conforming to sexualised beauty ideals, and ostracised if they do not. Women are also sold the lie that embracing sexual objectification is "empowering".

Focusing on the choices of individual women obscures the power dynamics behind sexploitation industries, and those who stand to profit from them. Our approach is to challenge the toxic culture rather than focusing on the so-called choices of individual women.