Myer

Myer failed to respond to a petition calling on them to withdraw sexually objectifying in store advertising for Viktor and Rolf perfume.    

The image advertising 'Bonbon' perfume depicts a naked woman 'wrapped' with a body painted ribbon. The ad fails the sexual objectification "Chips Test" by depicting the woman as a commodity, gift wrapped like the perfume being advertised. (Read more about the Chips Test here.)

Viktor_and_Rolf.jpg

Myer rejected complaints about advertising for its "Dita Von Teese" range of underwear. Myer used sexually objectifying imagery on free standing advertising panels throughout a Westfield Shopping Centre, including in the food court alongside Mcdonalds. The model pictured - Dita Von Teese - is well known for stripping - "Burlesque" - and has her own lingerie range on this basis. 

Myer_Dita_advertising_carindale.jpg

  Unsurprisingly, the Advertising Standards Board dismissed the complaint. Read here.


Be the first to comment

Please check your e-mail for a link to activate your account.
icon

Recent Friends