Isn’t this just about you being personally offended?

This is not an issue of personal offence or taste. Our opposition is based on documented evidence of harm.

Researcher Rebecca Whisnant distinguishes between offence and harm. Offence is “something that happens in one’s head”,  but harm is “an objective condition, not a way of feeling; to be harmed is to have one’s interests set back, to be made worse off, to have one’s circumstances made worse than they were...Whether a person is harmed does not depend on how she feels.”

A company attempting to paint those who object to their routine sexual exploitation of women and girls as easily offended, prudish, moralisers or religious fundamentalists is a deliberate tactic to silence those who might threaten their profits.