Watch: Melinda Tankard Reist on Today Tonight

Rushing kids into adulthood

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Clarification from Melinda:

And just a clarification re the KMart campaign. It wasn’t actually me who was instrumental in getting KMart to pull certain items – that win was the result of grassroots protests by a number of individuals and it happened pretty quickly. However I was encouraged to receive a call from KMart CEO Guy Russo personally apologising and a short time after, with Julie Gale of Kids Free 2B Kids, to meet Guy and his staff at the company’s Melbourne headquarters. KMart was invited to sign Collective Shout’s Corporate Social Responsibility Pledge which asks corporates to sign a statement of intention not to objectify women and sexualise girls in products and services. We hope to make an announcement soon.

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