Don’t let Australian advertisers get away with sexism and objectification

Sign the petition to call on the ASB and the AANA to revise the Code of Ethics and stop letting Australian advertisers get away with sexism and objectification.

For years, the Advertising Standards Board (ASB) has turned a blind eye to sexism in advertising, because it’s not specifically mentioned in the advertisers’ Code of Ethics.

Take this recent ruling from the ASB on the demeaning and objectifying ‘Hot Girls Eat Free’ ads at a local Sydney pub. While the board noted the ad was ‘objectifying’, they added…

“However… the Code does not prohibit such advertising unless the advertising material could be considered to be discriminatory or vilifying.”

It’s simply unacceptable.  

While our government is executing the ‘National Plan to Reduce Violence against Women and their Children’, we have a self-regulatory advertising system that gives the green light to sexism and objectification. 

Join the call for a simple solution!

The research is clear that…

  • Sexually objectifying portrayals of women are harmful – especially to young girls.
  • Exposure can lead to higher levels of body dissatisfaction, greater support of sexist beliefs and greater tolerance of sexual violence toward women.

But the good news is, there’s a simple solution to this problem – the AANA simply needs to update their Code of Ethics to ensure advertisers are kept accountable for sexist and objectifying material.

Sign the petition below to call on the ASB and the AANA to revise the Code of Ethics and stop letting Australian advertisers get away with sexism and objectification.

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Showing 3335 reactions
  • signed 2017-06-23 18:24:12 +1000
    I feel the more conscious and less oblivious to this particular matter you become, the more challenging it is to be surrounded with every day. I am proud to support and sign and will continue to empower women in a way that the media seems to not do so well. It all starts with acceptance!
  • signed 2017-06-19 15:42:17 +1000
  • signed via 2017-06-19 14:16:33 +1000
  • @CollectiveShout tweeted this page. 2017-06-19 14:13:55 +1000
    Sexist ads are harmful to men and women. Sign the petition to update the code of ethics! http://www.collectiveshout.org/ad_standards_petition?recruiter_id=55570
  • @CollectiveShout tweeted this page. 2017-06-13 11:47:56 +1000
    Sexist ads are harmful to men and women. Sign the petition to update the code of ethics! http://www.collectiveshout.org/ad_standards_petition?recruiter_id=55570
  • signed via 2017-06-05 14:52:08 +1000
  • @CollectiveShout tweeted this page. 2017-06-05 14:46:52 +1000
    Sexist ads are harmful to men and women. Sign the petition to update the code of ethics! http://www.collectiveshout.org/ad_standards_petition?recruiter_id=55570
  • signed 2017-06-03 17:29:52 +1000
  • signed 2017-06-03 10:22:33 +1000
    The standards of this board towards women are unacceptably low. Women are more than this, we are worth more than this. The behaviour of the board is contemptuous toward women. Their rulings make life more humiliating and dangerous for women.
  • signed 2017-06-02 22:19:13 +1000
  • signed 2017-05-31 23:46:06 +1000
  • signed 2017-05-31 16:14:00 +1000
  • signed 2017-05-31 14:06:09 +1000
  • signed 2017-05-31 10:36:10 +1000
  • signed 2017-05-31 00:49:12 +1000
  • signed via 2017-05-31 00:35:07 +1000
  • signed 2017-05-30 17:47:18 +1000
  • signed 2017-05-30 13:19:38 +1000
  • signed 2017-05-30 13:00:47 +1000
  • signed 2017-05-30 11:38:58 +1000
    I strongly agree that the previous advertisements exploit and sexualise women.
  • signed 2017-05-30 11:34:55 +1000
  • posted about this on Facebook 2017-05-30 11:33:09 +1000
    Sexist ads are harmful to men and women. Sign the petition to update the code of ethics!
  • signed 2017-05-30 11:24:17 +1000
  • signed 2017-05-30 11:23:45 +1000
    Elizabeth Campbell
  • @CollectiveShout tweeted this page. 2017-05-30 10:10:19 +1000
    Sexist ads are harmful to men and women. Sign the petition to update the code of ethics! http://www.collectiveshout.org/ad_standards_petition?recruiter_id=55570
  • signed 2017-05-30 03:25:58 +1000
  • signed 2017-05-27 07:57:56 +1000
  • signed 2017-05-27 03:22:51 +1000
  • signed 2017-05-26 19:14:31 +1000
  • signed 2017-05-25 23:48:42 +1000

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