Don’t let Australian advertisers get away with sexism and objectification

For years, the Advertising Standards Board (ASB) has turned a blind eye to sexism in advertising, because it’s not specifically mentioned in the advertisers’ Code of Ethics.

Take this recent ruling from the ASB on the demeaning and objectifying ‘Hot Girls Eat Free’ ads at a local Sydney pub. While the board noted the ad was ‘objectifying’, they added…

“However… the Code does not prohibit such advertising unless the advertising material could be considered to be discriminatory or vilifying.”

It’s simply unacceptable.  

While our government is executing the ‘National Plan to Reduce Violence against Women and their Children’, we have a self-regulatory advertising system that gives the green light to sexism and objectification. 

Join the call for a simple solution!

The research is clear that…

  • Sexually objectifying portrayals of women are harmful – especially to young girls.
  • Exposure can lead to higher levels of body dissatisfaction, greater support of sexist beliefs and greater tolerance of sexual violence toward women.

But the good news is, there’s a simple solution to this problem – the AANA simply needs to update their Code of Ethics to ensure advertisers are kept accountable for sexist and objectifying material.

Sign the petition below to call on the ASB and the AANA to revise the Code of Ethics and stop letting Australian advertisers get away with sexism and objectification.

Who's signing

3,482 SIGNATURES
10,000 signatures

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Showing 2757 reactions

  • signed 2017-01-16 23:03:17 +1100
  • signed 2017-01-16 22:08:58 +1100
  • signed 2017-01-16 20:56:12 +1100
  • signed 2017-01-16 20:49:39 +1100
    This is just appalling. Clearly detached and desensitised because these ad ‘reviews’ lack any form of logic. If it’s NSFW it’s not for a public place!
  • signed 2017-01-16 20:22:11 +1100
  • signed 2017-01-16 17:19:44 +1100
  • signed 2017-01-16 15:22:08 +1100
  • signed 2017-01-16 14:52:58 +1100
  • signed 2017-01-16 11:19:03 +1100
  • signed 2017-01-16 11:08:34 +1100
    Will somebody in a position to do something about this please please please consider our children!

    Nobody should have to see these images but children don’t have the maturity or filters to look away as adults can. These images, once seen, can’t be unseen and very subtly chip away at their innocence.

    Is our society so depraved now that advertisers and retailers think we will only respond to sexualised images or sexual innuendo? If it has come to that then it is a very sad day indeed. :(
  • signed 2017-01-16 11:04:07 +1100
    Attitudes towards females will only change when there is a cultural shift in Australian society. All forms of media are responsible for influencing the minds of citizens and the general climate of society. Advertisers must be held accountable for the negative attitudes they spread and allow to fester in our country.
  • signed 2017-01-16 10:48:34 +1100
  • signed 2017-01-16 10:47:51 +1100
  • posted about this on Facebook 2017-01-16 10:44:06 +1100
    Stop advertisers getting away with sexism and objectification. Sign the petition >> #WomenNotObjects @aana_says
  • signed 2017-01-16 10:43:14 +1100
  • signed 2017-01-16 10:14:16 +1100
  • signed 2017-01-16 09:35:52 +1100
  • signed 2017-01-16 09:12:55 +1100
  • posted about this on Facebook 2017-01-16 09:11:50 +1100
    Stop advertisers getting away with sexism and objectification. Sign the petition >> #WomenNotObjects @aana_says
  • signed 2017-01-16 09:11:31 +1100
  • signed 2017-01-13 19:28:32 +1100
  • signed 2017-01-13 14:45:04 +1100
  • signed 2017-01-11 15:41:33 +1100
  • signed 2017-01-04 18:39:56 +1100
  • signed via 2017-01-02 15:38:04 +1100
  • signed via 2017-01-01 16:34:10 +1100
  • signed 2017-01-01 10:42:37 +1100
  • signed via 2016-12-31 21:04:53 +1100
  • posted about this on Facebook 2016-12-31 20:41:44 +1100
    Stop advertisers getting away with sexism and objectification. Sign the petition >> #WomenNotObjects @aana_says
  • signed 2016-12-31 09:43:25 +1100
    I call on the ASB and the AANA to revise the Code of Ethics and stop letting Australian advertisers get away with sexism and objectification.