Don’t let Australian advertisers get away with sexism and objectification

Sign the petition to call on the ASB and the AANA to revise the Code of Ethics and stop letting Australian advertisers get away with sexism and objectification.

For years, the Advertising Standards Board (ASB) has turned a blind eye to sexism in advertising, because it’s not specifically mentioned in the advertisers’ Code of Ethics.

Take this recent ruling from the ASB on the demeaning and objectifying ‘Hot Girls Eat Free’ ads at a local Sydney pub. While the board noted the ad was ‘objectifying’, they added…

“However… the Code does not prohibit such advertising unless the advertising material could be considered to be discriminatory or vilifying.”

It’s simply unacceptable.  

While our government is executing the ‘National Plan to Reduce Violence against Women and their Children’, we have a self-regulatory advertising system that gives the green light to sexism and objectification. 

Join the call for a simple solution!

The research is clear that…

  • Sexually objectifying portrayals of women are harmful – especially to young girls.
  • Exposure can lead to higher levels of body dissatisfaction, greater support of sexist beliefs and greater tolerance of sexual violence toward women.

But the good news is, there’s a simple solution to this problem – the AANA simply needs to update their Code of Ethics to ensure advertisers are kept accountable for sexist and objectifying material.

Sign the petition below to call on the ASB and the AANA to revise the Code of Ethics and stop letting Australian advertisers get away with sexism and objectification.

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4,344 SIGNATURES
10,000 signatures

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Showing 3456 reactions
  • signed 2017-12-06 18:02:19 +1100
    Stop objectifying women.
  • signed 2017-11-28 19:53:17 +1100
  • signed 2017-11-27 09:36:00 +1100
    For years I have been disgusted by the pornified images posted at the front of the Honey Birdette Store in Indooroopillly, Queensland. I have never actually made a complaint, but the time has come. They have gone too far. A life-sized picture of Santa with a lingerie- clad woman straddling him – with Santa about to spank her bottom… with the words.. “Sorry kids, we have given Santa the night off.”


    Westfield should be a family friendly place. This particular store is located just up the escalator from where children are lining up to sit on Santa’s knee for photos. The shop is visible from that position a well as the 2 escalators (up and down) that children take to visit Santa. The poster is even addressed to kids!!!!!


    Westfield need to show some social responsibility on behalf of their customers and use their power to do the right thing.


    I have emailed my complaint to Westfield management.
  • signed 2017-11-25 01:09:36 +1100
  • signed 2017-11-24 17:31:20 +1100
    Luke Donohue
  • signed 2017-11-24 12:05:04 +1100
    Shopping Centres should be free from Advertising that is questionable
  • signed 2017-11-23 15:07:00 +1100
  • signed 2017-11-23 10:06:18 +1100
    Felicia Sowinski
  • signed 2017-11-21 15:38:22 +1100
  • signed 2017-11-20 09:58:38 +1100
  • signed 2017-11-16 14:28:17 +1100
  • signed 2017-11-13 08:04:47 +1100
    ASB and AANA need to take more care and be more responsible with the public sensitivities. You have duty of care towards children of our country and we can not hide them in the house until they are 18 or so…they see things and it helps form their view of the world. Bottom line is not everything and that’s why we have government and their agencies to protect us, not to help $$$ chasers to profit because everyone knows sex sells. Be strong ASB
  • signed 2017-11-11 10:20:12 +1100
  • signed 2017-11-10 23:18:06 +1100
  • signed 2017-11-05 03:03:43 +1100
  • signed 2017-11-04 16:50:40 +1100
  • signed 2017-11-02 17:03:00 +1100
  • signed 2017-11-01 14:39:45 +1100
  • signed 2017-10-31 22:31:55 +1100
  • signed 2017-10-31 13:53:17 +1100
    There’s been an ad on Tasmanian TV for a company called Brierly Plumbing and Hose. They use a female in tiny shorts as the employee and have multiple shots taken from below of her bum and legs. I complained and nothing happened. This ad made me so angry. This needs to be stopped
  • signed 2017-10-30 23:22:09 +1100
    To the ASB & AANA – For Heaven’s sake upgrade your Code of Ethics to at least reflect that you actually have some ethics! The amount of overtly sexist and objectifying advertising and marketing we and our children are being subjected to in the name of ‘commerce’ is awful. You should be ashamed.
  • signed 2017-10-30 16:34:13 +1100
    Men we need to speak up against how we are deceiving ourselves, allowing others to deceive us by the sexualisation of females. By either engaging or tolerating females to be sexualised within our culture how untrustworthy are we as men. How can I continually grow and speak and show respect to all females, by be a safe male? How do I deny my eyes, my flesh, and my pride and speak to emit a new culture were females are secure within themselves, knowing their beauty is whom they have had revealed within their hearts, no other?
  • signed via 2017-10-30 12:03:03 +1100
  • signed 2017-10-30 11:37:43 +1100
  • signed 2017-10-27 20:31:16 +1100
  • signed 2017-10-23 10:03:05 +1100
    I support this petition!
  • signed 2017-10-15 18:37:49 +1100
  • signed 2017-10-15 18:08:43 +1100
  • signed 2017-10-13 15:11:06 +1100
    We need to keep advertising in public G rated
  • signed 2017-10-13 08:16:11 +1100
    Davina Plummer

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