Don’t let Australian advertisers get away with sexism and objectification

For years, the Advertising Standards Board (ASB) has turned a blind eye to sexism in advertising, because it’s not specifically mentioned in the advertisers’ Code of Ethics.

Take this recent ruling from the ASB on the demeaning and objectifying ‘Hot Girls Eat Free’ ads at a local Sydney pub. While the board noted the ad was ‘objectifying’, they added…

“However… the Code does not prohibit such advertising unless the advertising material could be considered to be discriminatory or vilifying.”

It’s simply unacceptable.  

While our government is executing the ‘National Plan to Reduce Violence against Women and their Children’, we have a self-regulatory advertising system that gives the green light to sexism and objectification. 

Join the call for a simple solution!

The research is clear that…

  • Sexually objectifying portrayals of women are harmful – especially to young girls.
  • Exposure can lead to higher levels of body dissatisfaction, greater support of sexist beliefs and greater tolerance of sexual violence toward women.

But the good news is, there’s a simple solution to this problem – the AANA simply needs to update their Code of Ethics to ensure advertisers are kept accountable for sexist and objectifying material.

Sign the petition below to call on the ASB and the AANA to revise the Code of Ethics and stop letting Australian advertisers get away with sexism and objectification.

Who's signing

3,577 SIGNATURES
10,000 signatures

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Showing 2839 reactions

  • signed 2017-02-24 22:40:11 +1100
  • signed 2017-02-24 14:10:47 +1100
    I think the ASB needs to consider the purpose of having standards in the first place.
  • signed 2017-02-24 13:35:45 +1100
    Sexism and objectification of girls and women should not be tolerated.
  • signed 2017-02-24 13:25:07 +1100
  • signed 2017-02-24 11:55:48 +1100
  • posted about this on Facebook 2017-02-24 11:34:07 +1100
    Petition: We want the advertising code of ethics to be updated to include objectification of women!
  • signed via 2017-02-24 11:32:35 +1100
  • signed 2017-02-24 11:12:04 +1100
  • signed 2017-02-24 10:09:56 +1100
  • signed 2017-02-24 10:03:39 +1100
  • signed 2017-02-24 09:29:09 +1100
  • signed 2017-02-24 08:30:11 +1100
    Amber conn
  • signed 2017-02-24 06:12:25 +1100
  • signed 2017-02-23 22:23:16 +1100
  • signed 2017-02-23 21:11:57 +1100
  • signed 2017-02-23 20:12:44 +1100
  • signed 2017-02-23 19:46:56 +1100
  • signed 2017-02-23 19:19:16 +1100
  • signed 2017-02-23 19:18:31 +1100
  • signed 2017-02-23 18:30:41 +1100
  • signed 2017-02-23 17:37:03 +1100
  • signed 2017-02-23 17:31:19 +1100
  • signed 2017-02-23 17:13:27 +1100
    Jane Moreton
  • signed 2017-02-23 17:09:22 +1100
  • posted about this on Facebook 2017-02-23 14:49:26 +1100
    Petition: We want the advertising code of ethics to be updated to include objectification of women!
  • signed 2017-02-23 14:49:04 +1100
  • signed 2017-02-23 14:10:21 +1100
    Still can’t believe there still on tv
  • posted about this on Facebook 2017-02-23 13:37:38 +1100
    Petition: We want the advertising code of ethics to be updated to include objectification of women!
  • signed 2017-02-23 13:37:15 +1100
  • @CollectiveShout tweeted this page. 2017-02-23 13:29:15 +1100
    Petition: We want the advertising code of ethics to be updated to include objectification of women! http://www.collectiveshout.org/ad_standards_petition?recruiter_id=30544