Channel 7's ‘Morning Show’ normalises sexual objectification

During the morning of August 3, Channel 7's ‘Morning Show’ host Kylie Gillies gifted her co-host Lary Emdur with two celebrity nudes.

During a four-minute spiel about “How Airtasker can help you say thank you” to the people in your life, Kylie Gillies decided against Airtasker ambassador Jules Sebastian’s suggestion of “food and coffee”. 

Instead, Gillies produced two laminated A3-sized posters of a naked Sofia Vergara. Used to support Women’s Health Australia’s exploration of emotional and physical nudity, one of the images features Vergara in only underwear, cupping her breasts. The other shows Vergara in nothing but her proverbial birthday suit.

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Though they leave little to the imagination, contribute to a culture in which women are valued for their physicality, and promote unrealistic standards of beauty (tell me these images are not Photoshopped), the posters are not shocking. What is shocking is the context in which they were produced.

Given “from the heart” as a way to say thank you on daytime television, these images, or rather the spirit in which they were given, promote and reinforce the heterosexual male gaze, stereotypical representations of women as sex objects, and, by extension, the damaging but normative practice of viewing pornography.

Emdur graciously accepted the images as “the most beautiful present” he’s ever received from Gillies, but one has to wonder. Giving a man nudes of a woman is neither hip nor creative. It’s tired and it’s degrading. And, based on what we now know about the sexual objectification of women, it’s contributing to a dangerous cultural climate for women.

You can contact Channel 7 and tell them what you think about their normalising the sexual objectification of women on daytime television and join us at Collective Shout to stay updated on the latest. 

About the author: Violeta Buljubasic detests pornography and anything that resembles it. Cognisant of its devastating consequences, she believes that porn and the raunch culture from which it stems are symptoms of a ubiquitous ill that has removed sex and sexuality from their original design. Moved by the work of Collective Shout, Fight the New Drug, and NCOSE, Violeta hopes to be part of the solution to this insidious problem.

 


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