General Pants

General Pants

Clothing retailer General Pants has a history of sex industry inspired advertising

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The youth clothing retailer has used images of naked women for an ad campaign called "Sex" and required staff - including underage staff - to wear "I love sex" badges. 

The store has plastered the inside of its change rooms with images of prostitution and pornography.

Some stores have featured partially dressed models posed in shop front windows and featured pole dancers performing routines. 

A shop front window advertisement using the theme "Wet Dreams" used images of sexually objectified young women. 

Click here to see a sample of General Pants toxic ads

See articles below for more info on General Pants history of sexploitation. 

 


 

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ASB dismisses complaints against General Pants 'Wet Dreams' pornified ad campaign

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Everyday our young people are exposed to more brands continuing to sexualise girls and objectify women. You can bring change to this sexploitation, stop companies from degrading women and prevent its devastating effects on young people.

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