General Pants

Clothing retailer General Pants has a history of sex industry inspired advertising

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The youth clothing retailer has used images of naked women for an ad campaign called "Sex" and required staff - including underage staff - to wear "I love sex" badges. 

The store has plastered the inside of its change rooms with images of prostitution and pornography.

Some stores have featured partially dressed models posed in shop front windows and featured pole dancers performing routines. 

A shop front window advertisement using the theme "Wet Dreams" used images of sexually objectified young women. 

Click here to see a sample of General Pants toxic ads

See articles below for more info on General Pants history of sexploitation. 

 


 

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