Clothing retailer General Pants has a history of sex industry inspired advertising
The youth clothing retailer has used images of naked women for an ad campaign called "Sex" and required staff - including underage staff - to wear "I love sex" badges.
The store has plastered the inside of its change rooms with images of prostitution and pornography.
Some stores have featured partially dressed models posed in shop front windows and featured pole dancers performing routines.
A shop front window advertisement using the theme "Wet Dreams" used images of sexually objectified young women.
See articles below for more info on General Pants history of sexploitation.
Nov 19, 2015
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Oct 24, 2014
A number of supporters have contacted us about General Pants 'Wet Dreams' ad campaign spotted in shop front windows of various stores around the country. ...
Aug 24, 2014
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Dec 01, 2011
A supporter sent in this photograph of the inside of a General Pants change room. The change room is plastered with images of pornography and...
Nov 15, 2011
Don't pay for Sexploitation this holiday season
May 08, 2011
As reported in The Sunday Telegraph “…young shop assistants told The Sunday Telegraph they were uneasy about the raunchy push for Sydney-based denim designers Ksubi...
May 07, 2011
Porn inspired ad campaign may create a hostile work environment in which women are sexually harassed by co-workers or customers
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