General Pants

General Pants

Clothing retailer General Pants has a history of sex industry inspired advertising

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The youth clothing retailer has used images of naked women for an ad campaign called "Sex" and required staff - including underage staff - to wear "I love sex" badges. 

The store has plastered the inside of its change rooms with images of prostitution and pornography.

Some stores have featured partially dressed models posed in shop front windows and featured pole dancers performing routines. 

A shop front window advertisement using the theme "Wet Dreams" used images of sexually objectified young women. 

See articles below for more info on General Pants history of sexploitation. 

 


 

General Pants Co. 'censor' new ad campaign

We say get rid of it altogether

General Pants pole dancers in shop front windows

General Pants pole dancers in shop front windows

This photo was taken April 2009. Pole dancers in shop front windows of a General Pants store, Bourke Street Melbourne.


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