Kmart responds: sexualised LOL surprise dolls gone!

"We’ll be working closely with our suppliers to ensure this does not happen again."

Kmart has responded to consumer feedback and withdrawn sexualised LOL Surprise dolls from sale. The move follows Big W's decision to bin the range last Thursday.

Kmart responded in a message received last night: 

Thanks so much for taking the time to reach out and share this feedback with us, we really appreciate it.

Every day we work hard to create an environment that is safe for our team members, customers and suppliers. We’re committed to stocking and creating products that reflect the values of our Kmart customers and communities and unfortunately, it has recently come to our attention that this range of L.O.L Surprise ‘Hairvibes’ dolls do not do that.

Our teams have been working hard behind the scenes investigating this issue and we can confirm that will be withdrawing the Hairvibes range from show immediately.

At Kmart, we have a long history with L.O.L and know that these dolls are dearly loved by our littlest Kmart customers. We have been working in partnership with this supplier for many years and this is the first time we have experienced an incident like this. We believe it is an isolated issue with the ‘Surprise Hairvibes’ dolls specifically, but we’ll be working closely with our suppliers to ensure this does not happen again. Thanks so much.

We welcome Kmarts decision and invite Target to follow their lead and withdraw sexualised LOL Surprise dolls from sale immediately.

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